CASE STUDIES

These IT service providers and software companies consistently generate qualified leads

We help IT and software companies across a wide range of industries generate more qualified leads in a predictable way. But—we could tell you a lot. See for yourself what our clients have to say about working with us and what challenges we’ve already successfully overcome.

TRUSTED BY 70+ B2B IT CLIENTS

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Cathrin Deues-Fehlau, Authorized Signatory, Marketing | Communications

“Professionally managed SEA campaigns with a strong B2B focus. The result is a steady stream of qualified leads and a very successful partnership.”

ERP System

ams.Solution AG

Starting point:

  • Need for Systematic Lead Generation Through Google Ads

What we did:

  • Targeted B2B SEA campaigns for lead generation in custom, contract, and variant manufacturing (DACH)

Results:

  • Up to 10 qualified leads per month
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Kristin Luhmeyere, Product Manager

“ The lead quality is remarkably good. (…) Far more leads. We'd definitely recommend working with them.”

Quality Management Software

QM-Pilot

Starting point:

  • No leads coming in through the website

What we did:

  • Conversion optimization
  • B2B SEO
  • B2B Google Ads

Results:

  • Doubled new customer acquisition
  • 25+ leads per month
  • Cost per lead under €100
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Teresa Reidt, Marketing Manager at

“We enjoy working with Leadeffect, and the results have been great. They took the time to dig deep into our field. We'd recommend the team to any B2B software company.”

Android OS

Emteria, LLC

Starting point:

  • Prospects couldn't see the product's value
  • No leads from the website
  • Little visibility in the market

What we did:

  • Product messaging
  • International B2B SEO and paid search campaign

Results:

  • 15,000 website visitors per month
  • 40 leads per month
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Mario Lehner - CEO

“The first marketing initiative in years that ’s actually delivering results and has already led to the launch of the first projects.” 

Digitalization of Retail & Manufacturing (Services)

insideAx, LLC

Starting point:

  • No online lead generation channel
  • Bad experience with online marketing

What we did:

  • ABM & Outreach
  • B2B Search Engine Advertising

Results:

  • 4 to 5 qualified leads per month 
  • 2 customers within the first 4 months, with a high order volume (5- to 6-figure)
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Software for Medical Practices

myMedax

Starting point:

  • No leads from the website
  • Outdated website

What we did:

  • Website redesign
  • B2B SEO and paid search campaign
  • ABM: email campaign

Results:

  • 20+ qualified leads per month
  • Cost per lead of €60
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Marc Schnitzler - CEO

“Leadeffect was our last resort—now we’ve been working together for six years. We started out with 20 leads a month—now we’re getting around 200.”

Banking Platform

r/d/s Schnitzler, LLC

Starting point:

  • bad experience with agencies
  • 20 leads per month via the website

What we did:

  • Conversion Optimization
  • SEO & SEA Campaign

Results:

  • Lead costs under €60
  • 200 leads per month
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Digitalization in Manufacturing

FASTEC, Inc.

Starting point:

  • Bad experience with a LinkedIn agency

What we did:

  • B2B SEO and paid search campaign

Results:

  • 5–10 qualified leads per month
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Software for Kitchen Showrooms

Komo

Starting point:

  • Product Launch
  • No leads from the website

What we did:

  • Several qualified leads per month

Results:

  • Several qualified leads per month
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Jastine Burkhardt

“Thank you very much for your professional support and guidance. It was a pleasure working with you. Our website looks great with its new design, and our online presence has been strengthened.”

Automotive Software

Automotive Artificial Intelligence (AAI) LLC

Starting point:

  • Outdated website
  • No leads from the website

What we did:

  • B2B Web Design
  • International B2B SEA Campaign

Results:

  • New Website
  • Several qualified leads per week
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Chris Konigs, CMO

“The partnership went well (…)we saw an increase in the number of contacts, and more people visited our website.”

Computer Vision Software

Mobius Labs, LLC

Starting point:

  • no leads ready to buy
  • long sales cycles

What we did:

  • Conversion Optimization
    International B2B SEA Campaign

Results:

  • Several qualified leads per week
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Tanja Dirnberger

“I can only express my deepest appreciation to the Leadeffect team— for me personally, they are an absolutely reliable partner for marketing products that require explanation, such as WOTAN Monitoring.”

IT Monitoring

Wotan

Starting point:

  • no predictable leads

What we did:

  • B2B Google Ads Campaign

Results:

  • Several qualified leads per week
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IT services company

optimIT

Starting point:

  • Challenges in implementing marketing internally
  • No leads from the website

What we did:

  • Conversion Optimization
  • B2B SEO and paid search campaign

Results:

  • Several qualified leads per week
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Mike Tonazzi
Owner & Managing Director

“Leadeffect responds to our needs, adapts quickly to changing market conditions, and keeps us informed proactively. Highly recommended!”

Microsoft Service Provider

Tonazzi.net

Starting point:

  • No lead channel
  • Bad experiences with agencies

What we did:

  • ABM & Outreach
  • Website Relaunch (in progress)

Results:

  • 12 leads in the first 3 months
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Andreas Merz
Owner & Managing Director

“With its deep understanding of complex IT infrastructures and its focus on measurable results, Leadeffect stands out from typical marketing agencies.”

Cloud & IT Services

META10 AG

Starting point:

  • Small target audience (fewer than 2,000)
  • No predictable leads

What we did:

  • ABM & Outreach
  • B2B Search Engine Advertising

Results:

  • 3 to 4 leads per week
  • 11–15 Applications via the Recruiting SEA Campaign
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Authentication solution

HANKO

Starting point:

  • not enough sign-ups

What we did:

  • B2B Search Engine Advertising

Results:

  • 99 sign-ups for 3,900 euros
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Network Inventory

JDisc

Starting point:

  • No leads from the website

What we did:

  • B2B Search Engine Advertising

Results:

  • 5 qualified leads in the first month
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Communication software

Anonymous (B2B PR platform)

Starting point:

  • Bad experience with a previous agency
  • No precise tracking

What we did:

  • B2B Search Engine Advertising
  • B2B SEO
  • Conversion optimization

Results:

  • 20 sales-qualified leads per month via SEA
  • 53 sales-qualified leads across the entire website 
  • 10,000+ website visitors per month
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Bogdan Pelc, Managing Director of

“The advice on website and marketing strategies was always expert. Based on our positive experience , we decided to expand our collaboration to other areas.”

Custom Software Development

PELC CONSULT

Starting point:

  • No leads from the website
  • No positioning

What we did:

  • Strategy & Positioning
  • B2B Web Design
  • Building a scalable lead generation channel

Results:

  • Targeted & user-friendly marketing communication
  • Submit inquiries via the website
  • Strategic guidance on marketing and lead generation
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Gerhard Wagner - CEO

“10 high-quality leads in the first two months. Every interaction with Leadeffect was highly professional.”

 

Physiotherapy Software

TMN Development

Starting point:

  • No lead channel
  • Product Launch

What we did:

  • ABM: Email Marketing

Results:

  • 10 high-quality leads in the first 2 months

IT & SOFTWARE

Abel Systems: Quality and Event Management Software

“The quality of the leads is amazingly good. (…) Significantly more inquiries. We definitely recommend working with them.”

IT & SOFTWARE

Mobius Labs GmbH: Computer Vision Software (AI)

“The partnership went well (…) we saw an increase in the number of leads generated and visitors to our website.”

IT & SOFTWARE

Mobius Labs GmbH: Computer Vision Software (AI)

“The partnership went well (…) we saw an increase in the number of leads generated and visitors to our website.”

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Kristin Luhmeyer Product Manager

" Amazingly high-quality leads. (...) Significantly more inquiries. We can definitely recommend working with them"

What we did:

  • Conversion optimization
  • B2B SEO
  • B2B Google Ads

Results:

  • Doubled new customer acquisition 
  • 25+ leads per month
  • Cost per lead under €100
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Cathrin Deues-Fehlau Head of Marketing

"You get a professional, all-inclusive SEO package. Specializing in B2B, with the result of qualified leads We are very satisfied!"

What we did:

  • B2B SEA Campaign

Results:

  • 25 leads in the first 3 months, with a 7-figure order volume
Suxedo Thumbnail

What we did:

  • Conversion optimization
  • B2B SEO and paid search campaign

Results:

  • 20+ qualified leads per month
  • Cost per lead of €60
Fast Thumbnail

What we did:

  • B2B SEO and paid search campaign

Results:

  • 5–10 qualified leads per month
Thumbnail from Emden

What we did:

  • Product messaging
  • International B2B SEO and paid search campaign

Results:

  • 15,000 website visitors per month
  • Several qualified leads per week
Ofelos Thumbnail

What we did:

  • B2B SEO and paid search campaign

Results:

  • 40+ qualified leads per month
  • Lead costs of less than €100
Komo Thumbnail

What we did:

  • B2B SEA Campaign

Results:

  • Several qualified leads per month
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Jastine Burkhardt

"Thank youvery muchfor your professional support and guidance. Working with you was a pleasure. Our website shines with its new design, and our online presence has been strengthened."

What we did:

  • B2B Web Design
  • International B2B SEA Campaign

Results:

  • New Website
  • Several qualified leads per week
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Chris Konigs CMO

“The partnership went well (...) we saw an increase in the number of contacts and more people visited our website.”

What we did:

  • Conversion Optimization
  • International B2B SEA Campaign

Results:

  • Several qualified leads per week
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Tanja Dirnberger

"I can only express my deepest appreciation to the team at Leadeffect— for me personally, theyarean absolutely reliable partner for marketing products that require explanation, such as WOTAN Monitoring."

What we did:

  • B2B Google Ads Campaign

Results:

  • Several qualified leads per week
ras Thumbnail

What we did:

  • Conversion Optimization
  • SEO & SEA Campaign

 

Results:

  • Lead costs under €60
  • 180 leads per month
optimit thumbnail

What we did:

  • Conversion Optimization
  • B2B SEO and paid search campaign

Results:

  • Several qualified leads per week
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Sebastian Wolters CEO

“Our goal of using a pilot project to generate leads through online marketing has been a success. We are glad that we chose Mehlen Media GmbH (now Leadeffect GmbH) back then.”

What we did:

  • Direct Mail
  • LinkedIn Ads
  • Conversion Optimization

Results:

  • Relevant leads were generated