IT & SOFTWARE
Emteria GmbH
Emteria solves the challenge of customizing and maintaining Android OS for standard hardware and industrial platforms. Your customers manage and update thousands of devices using a modern Android operating system on a centralized management platform.
INITIAL SITUATION
The situation before the collaboration
Emteria faced the following challenges before working with us:
- The complex solution had to be presented in such a way that interested parties could quickly grasp its benefits.
- The company was looking for ways to increase its visibility in the target market.
INITIAL SITUATION
The situation before the collaboration
Emteria faced the following challenges before working with us:
- The complex solution had to be presented in such a way that interested parties could quickly grasp its benefits.
- The company was looking for ways to increase its visibility in the target market.
PROCESS
How could we support Emteria?
STEP 1
Workshop on product presentation
In a detailed workshop, we precisely worked out the benefits and unique selling points of the solution. In fact, the workshop was so informative that product adjustments were even made afterwards.
STEP 2
Revision of the website
Based on the workshop results, the website was redesigned to present the solution in a way that prospective customers could quickly grasp its benefits. We also added testimonials and call-to-action buttons to increase the conversion rate.
STEP 3
Search engine optimization (SEO)
Along the customer journey, we created a content hub with search engine-optimized content. As a result, prospective customers became aware of Emteria during the information phase. The texts were written by a technical editor.
STEP 4
Google Ads
In addition, we implemented Google Ads as a measure to increase reach and generate qualified leads.
STEP 1
Workshop on product presentation
In a detailed workshop, we precisely worked out the benefits and unique selling points of the solution. In fact, the workshop was so informative that product adjustments were even made afterwards.
STEP 2
Revision of the website
Based on the workshop results, the website was redesigned to present the solution in a way that prospective customers could quickly grasp its benefits. We also added testimonials and call-to-action buttons to increase the conversion rate.
STEP 3
Search engine optimization (SEO)
Along the customer journey, we created a content hub with search engine-optimized content. As a result, prospective customers became aware of Emteria during the information phase. The texts were written by a technical editor.
STEP 4
Google Ads
In addition, we implemented Google Ads as a measure to increase reach and generate qualified leads.
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RESULT
The results of the collaboration were impressive
Optimal product presentation on the website.
Increase in monthly website visitors to over 15,000.
Generation of several qualified leads per week.
