LINKEDIN MARKETING
LinkedIn Marketing: Organic & Paid
LinkedIn is the most important social media platform for B2B companies. No other platform allows you to target your B2B audience as precisely and effectively. By actively drawing your prospects’ attention to your solution, you also generate interest and create demand.
SERVICES
We offer the following LinkedIn services:
LinkedIn Ads
We run LinkedIn ads for you. After working together in a joint workshop to identify the challenges and pain points of your potential customers, we handle the entire process for you—from setting up the account and tracking to designing the text and visuals for the ads.
Organic LinkedIn Marketing
We’ll help you with your organic LinkedIn activities. First, we’ll optimize your LinkedIn profile—just like with your website, first impressions matter! Then, we’ll assist you in developing a professional content strategy and crafting your posts.
PROCEDURE
Our Process
STEP 1
Workshop (target audience, pain points, etc.)
STEP 2
Develop a concept for the LinkedIn campaign
STEP 3
Set up your account, tracking, and campaigns
STEP 4
Kickoff & Launch of the Campaign
STEP 5
Ad Optimization & A/B Testing
STEP 1
Workshop (target audience, pain points, etc.)
STEP 2
Develop a concept for the LinkedIn campaign
STEP 3
Set up your account, tracking, and campaigns
STEP 4
Kickoff & Launch of the Campaign
STEP 5
Ad Optimization & A/B Testing
STEP 1
Workshop (target audience, pain points, etc.)
STEP 2
Optimizing Your LinkedIn Profile
STEP 3
Development of a Content Strategy
STEP 4
Writing messages
STEP 5
Optimizing Your Campaign
STEP 1
Workshop (target audience, pain points, etc.)
STEP 2
Optimizing Your LinkedIn Profile
STEP 3
Development of a Content Strategy
STEP 4
Writing messages
STEP 5
Optimizing Your Campaign
Schedule a free strategy consultation today
THAT'S WHAT MATTERS
How to Generate Qualified Leads
Precise and Efficient Targeting on
One of the first and most important steps in running a successful LinkedIn campaign is a detailed target audience analysis. However, this isn’t just about identifying general factors such as industry, company size, and location. Our experience shows that it is equally important to precisely define the key contacts. Always address the entire buying center—that is, all individuals involved in the purchasing process—to ensure that your solution is already familiar to all decision-makers from the outset.
In-depth understanding of the target audience
A deep understanding of your target audience is the foundation of successful LinkedIn marketing. Many companies make the mistake of launching campaigns without conducting detailed research. What are your customers’ challenges and pain points? What criteria do they use to select a provider? We help you identify your target audience’s key strategic concerns through a structured process.
Optimal Targeting of the "
" Audience
Your LinkedIn ads, posts, and messages will only capture attention and generate interest if the copy and creative design effectively resonate with your target audience. These two elements must work in tandem so that your prospects can grasp the essence of your message in just a few seconds and feel that it speaks directly to them. We craft ad copy, messages, and graphics that are specifically designed to spark the interest of your potential customers.
Combination of Demand-
, and Lead Generation
Only a small portion of your target audience is already “ready to buy.” Our goal is therefore not merely to generate immediate customer inquiries. It is just as important to sustainably increase brand awareness and recognition. When your potential customer has a concrete intention to buy, your company will be the first to come to mind. We recommend using a combination of “lead generation” and “demand lead generation” to generate direct customer inquiries while simultaneously expanding your brand’s overall awareness.
