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December 10, 2025

Lead generation for IT and software companies: How to consistently generate high-quality B2B leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
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SaaS agency

November 30, 2025

SaaS agency: Because IT marketing needs industry expertise

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
IT marketing agency

October 31, 2025

IT marketing agency: Your partner for more qualified leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
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IT Marketing

September 9, 2025

How to approach IT marketing correctly: the roadmap for IT service providers and software companies

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
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google ai overview seo sea

July 21, 2025

Google AI Overview: What do the AI overviews mean for SEO & SEA in the B2B sector?

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
ChatGPT

June 16, 2025

SearchGPT: Is SEO for B2B at the end or more important than ever before?

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
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B2B Search Engine Marketing

February 7, 2023

B2B Search Engine Marketing for Your Company: From Zero to Hero

Image by Daniel Mehlen
Daniel Mehlen
MANAGING DIRECTOR / AUTHOR
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