WE WORK WITH OVER 45 ACTIVE B2B CLIENTS.
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More InformationB2B ≠ B2C
Do you want to scale your software or IT solution?
Perhaps you've already tried online efforts such as SEO, SEA, or LinkedIn and encountered the following obstacles:
- B2B online marketing requires more expertise and experience than you thought.
- You need more resources than you have at your disposal
Another challenge is that most "traditional" marketing strategies are tailored to the B2C market.You can't simply transfer these learned methods to the B2B market. Most "classic" agencies fail to overcome this hurdle.
Leadeffect takes a different approach. First, we help you present your technical solution in an understandable way – no matter how much explanation may be needed. Then, we help you to choose the right communication channels and fill them with content that is relevant to your B2B audience.
WHY LEADEFFECT?
We do not see ourselves as a traditional agency. Leadeffect is a specialised partner for B2B companies with complex solutions that want to grow sustainably.
Understanding complex B2B solutions
Your B2B solution is as complex as the needs of your customer. We delve deep into the subject matter to specifically address your target audience.
Strategic Partner
For successful B2B online marketing, it is important to stay on top of the latest developments. As a strategic partner, we actively approach you with new suggestions and recommendations.
Driving force & full-service partner
Many B2B online campaigns fail due to a lack of resources. We offer a comprehensive range of services that enable us to implement and drive almost any project for you as a full-service partner.
Experience from over 45 B2B clients
In B2B online marketing, new strategies & approaches need to be constantly evaluated. With the experience of more than 45 B2B clients , we effectively drive your online customer acquisition.
Growing together economically
We focus on joint growth and economically benefit the most from the success of your project l – we will be happy to explain further details in an initial consultation.
THE STRATEGY
Company image: Your website is the first point of contact with your company for many potential customers. In addition to creating a professional and trustworthy impression, your website should convey your company’s unique selling points and values.
Offer presentation: In addition to your corporate image, the correct presentation and communication of your offer is crucial. Sometimes it is enough to clearly present the technical data and provide a contact person. Often, however, it is also necessary to explain the benefits of your products and services as well as possible areas of application.
Once the initial contact has been made, personal consulting/advice via your sales department – which is still required in most B2B industries – can then be used to its full potential.
Research by Gartner, Techtarget and others, show that 91 percent of IT decision-makers research online, before contacting a supplier. This is a potential that cannot be efficiently exploited with the "anything goes" approach that is common in the B2C market.
This means that in the B2B market, you need specific marketing tailored to your target audience. We start with a strategy meeting to assess the challenges in your industry, and identify the best channels to reach your target audience.
In addition to generating direct customer enquiries, we can help you build/create additional touch points with your audience through webinars, newsletters, white papers, etc. This allows us to target prospects at different stages of the buying process.
Secure a free strategy meeting now
PERFORMANCE
Do you need additional services? No problem, we can bring in an external service provider from our network.
ABOUT US
Leadeffect GmbH, based in Hamburg Germany, supports your B2B company in generating qualified customer enquiries. Frederik Dohm and Daniel Mehlen founded Leadeffect in 2017 having experienced the ins and outs of IT marketing first-hand while working for a large American software comparison portal. The ever growing team now consists of eight people, so that all relevant services can be fully covered.
Case Studies
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More InformationIT & SOFTWARE
"Amazingly good quality in leads. (...) Significantly more enquiries. I would definitely recommend working with them"
www.qm-pilot.ch
Starting position
Too few leads &
visibility
Solution
SEO, SEA & conversion
optimization
Result
Doubling of the
New customers in 2021
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More InformationIT & SOFTWARE
“The partnership went well (…) we saw an increase in the number of contacts generated and people coming to our website.”
www.mobiuslabs.com
Starting position
Too few qualified leads
from interested parties
Solution
SEA & conversion
optimization
Result
Several qualified
Leads per week
IT & SOFTWARE
"The goal of generating leads via online marketing with a pilot project worked. We are happy that we chose Mehlen Media GmbH (now Leadeffect GmbH) at that time."
www.appvisory.com
Starting position
Too few leads &
visibility
Solution
LinkedIn ads & conversion
optimization
Result
Suitable leads were
generated
CONTACT
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
FAQ
Yes, we have already managed various international projects. We speak English and German.
The costs range from 1,000 to 10,000 euros per month. On average, we charge between 1,500 and 3,500 euros per month at the start of the collaboration. You can find out more about the performance-based billing models in a consultation.
In the first two months, you should expect up to 10 hours of work on your side. Depending on your needs, we can then take over almost the entire implementation, so that apart from a few arrangements there is hardly any work for you.
Transparency is one of the most important prerequisites for successful collaboration. We therefore rely on regular reporting at intervals of six to eight weeks. In this report, we show you in writing or in a video conference which measures have been implemented, answer your questions and give you an outlook on the future strategy.
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