TRUSTED BY 70+ B2B IT CLIENTS
CASE STUDIES
"You get a professional all-round SEO package.
Specialized in B2B, with the result of qualified leads.
We are very satisfied!"
ERP System
Initial Situation:
Activities:
Outcome:
“Amazingly good quality
in the leads. (…) Significantly
more inquiries. Can the
definitely recommend collaboration“
Quality Management Software
Initial Situation:
Activities:
Outcome:
"We enjoy working successfully with Leadeffect. They have thoroughly familiarized themselves with our field. We can recommend the team to any B2B software company."
Android OS
Initial Situation:
Activities:
Outcome:
B2B ≠ IT-B2B
„Our solution is too complex.“ We hear this often. In fact, 80% of our clients came to us after bad experiences with agencies that lacked real B2B or IT expertise. Conventional B2B tactics rarely translate one-to-one into the IT world.
WHY LEADEFFECT?
Mastering complex software & IT solutions
Your solutions are as complex as your customers’ needs. We’ve worked across IT security, data analytics, software development, cloud services, and SaaS – and know how to make complexity clear and compelling.
Strategic partner for lasting growth
As your strategic partner, we help you define the right audience for your solution and choose the channels that matter. We stay ahead of industry trends and proactively bring fresh ideas to the table.
Online marketing & full-service delivery
IT purchasing decisions happen online – yet in-house campaigns often fail for lack of resources. We cover the full spectrum of digital channels and handle end-to-end implementation for you.
Proven experience with 50+ B2B IT clients
With 50+ B2B IT clients, we understand how decision-making works – and which lead gen tactics actually deliver today.
OUR STRATEGY
To generate leads, your website needs to clearly show the problem your customers face, how you solve it, and why you do it better than the competition. We make sure your complex software solution or IT service is presented so that its positioning, benefits, and business value are instantly clear—with real use cases, authentic visuals, and client testimonials that build credibility.
We also help you design user journeys tailored to the IT buying process and refine your positioning so you stand out from competitors. If you already have a proven concept, we’ll review its viability with you and identify scalable growth options. We then test and optimize the concept in the market.
To generate qualified leads, you need to be present at the critical touchpoints and engage prospects throughout the entire decision-making process. That’s why we don’t treat channels like SEA, LinkedIn, AI search, content marketing, lead magnets, or ABM in isolation—we align them with the full IT buying journey.
To measure results—and the success of your campaigns—we track user journeys with heatmaps and use detailed lead tracking through advanced analytics tools. We also proactively suggest testing new channels or content formats within clearly defined test frameworks.
Claim your free strategy session – schedule your call today!
ABOUT US
Leadeffect GmbH, based in Hamburg, helps IT and software companies generate more qualified leads. Founded in 2017 by Frederik Dohm and Daniel Mehlen after their experience at a major US software comparison platform, the two quickly realized that conventional online marketing strategies hit their limits in the IT space. Today, our growing core team of eight – supported by a network of trusted freelancers – delivers the full spectrum of services as your strategic partner.
CONTACT
Your free 60-minute strategy session includes:
You’ll receive the video conference link directly by email.
anfrage@leadeffect.de
FAQ
B2B marketing is very different from B2C, and the IT sector comes with its own distinct challenges. Most traditional agencies lack the deep understanding required to market complex SaaS and IT solutions – or to navigate the long, multi-stakeholder buying processes. We’ve partnered with more than 50 IT companies and know the dynamics of this industry inside out. That experience enables us to position your solution effectively and generate qualified leads where others fall short.
Yes. We’ve worked with international clients and delivered multilingual website and content projects for IT service providers and software companies. Our team speaks German, English, and Spanish.
Our pricing depends on the scope of services. Most clients invest between 1.750 Euro and 10.000 Euro per month. At the start of a partnership, the typical range is 1.750 to 5.000 Euro per month.
You know your solution best, so we’ll need your input to develop the right lead generation strategy and create high-quality content. In the first two months, expect to invest up to 10 hours in preparation and planning. After that, we handle almost the entire implementation—leaving you with only occasional check-ins and reporting.
For us, transparency is key to any successful partnership. We measure results through detailed lead tracking and provide regular reporting. Reports are shared in writing and discussed via video call—where we answer your questions, show what’s been implemented, and outline the next steps in your strategy.
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