SEO
Studies by Gartner, Techtarget and others show that 80 percent of B2B decision-makers use the search engine for information before making a purchase. This makes Google the most important platform for the B2B market. B2B SEO differs significantly from classic B2C SEO in some respects. We will go into the differences in more detail below.
PERFORMANCE
STATUS QUO ANALYSIS
An SEA analysis is sometimes useful at the start of the collaboration. On the one hand, you get an overview of the current situation and possible potential. On the other hand, you get a feel for our work.
TESCHNICHES SEO
In addition to content and backlinks, technical optimization is an important SEO factor. We analyze the status of your website and initiate optimization measures if necessary.
CONSULTING & WORKSHOPS
You may also want to have SEO covered by your in-house marketing team. We train your employees in the area of search engine optimization and provide advice during the process.
CREATION OF SEO ARTICLES
High-quality SEO content is the most important building block in B2B SEO. The trick is to ensure that the texts appeal to both the search engine and the decision-makers.
BACKLINK BUILDING
Backlinks are links that refer to your own website. Google considers such a link to be a "recommendation" and rewards it with a better ranking in the search engine. We help you to build these links from reputable websites.
CRO OF THE SEO PAGES
With the conversion optimization of SEO pages, we ensure that your prospective customers not only consume the content, but also contact you.
PROCESS
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 2
STEP 4
STEP 6
STEP 1
STEP 3
STEP 5
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DURATION
SEO is a long-term measure with an initial investment, the results of which only become apparent after a few months. The time in which the first results can be seen depends on various factors. We would be happy to give you an assessment of your website in a free consultation.
In some cases, it makes sense to run Google Ads in addition to search engine optimization in order to achieve faster results. Google Ads (SEA) are paid ads on Google. These are displayed before the organic (SEO) results. The advantage of Google Ads is that you can expect results in a short time.
DIFFERENCES
We know: The B2B market is very different from the B2C market. But how does this differ when it comes to SEO and content marketing? Why should you rely on a partner who specializes in B2B?
Narrow selection of
search terms
The "as much visibility as possible" approach does not apply in the B2B market. You have a narrowly defined target group, which must also be taken into account when selecting search terms. The challenge is to select exactly the search terms for which the search intention also matches your solution and there is a high purchase intention. The success of a B2B Google Ads campaign depends largely on this. That's why we invest more time than other agencies in familiarizing ourselves with your market and analyzing the right search terms (keywords). This is where our experience from previous projects comes in handy. To the references
Low search volume
A narrowly defined target group means that the appropriate search terms often only have a low search volume compared to the B2C market. Many B2B companies fear that they will not reach enough users as a result. Nevertheless, although the target group is generally smaller in B2B, the customer value is significantly higher. Long-tail keywords in particular (such as "quality management software healthcare"), which are very specific with a low search volume, have a particularly high relevance due to the specific search intention.
Quality before quantity:
In the B2B sector, the decision-makers are usually highly qualified specialists and managers. A high level of quality is necessary to convince them.
For example, it is not enough to optimize a text solely for the search engine. The text must be convincing in terms of style and content so that interested parties get the best possible impression of your company and then contact you.
Trust is everything
B2B business often involves higher investment sums or longer contract commitments. For this reason, purchases are not made hastily and are based on factual rather than emotional decisions. Since trust and reliability play such an important role, your professionalism must also be reflected in your texts and your online presence.
REFERENCES
CONTACT
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
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