SEO
Google is the most relevant online platform for most B2B companies. Research by Gartner, Techtarget and Co show that over 80% of B2B buyers use the search engine before contacting a supplier.
However, instead of the "watering can" approach common in the B2C market, the B2B market requires specific SEO marketing tailored to your target audience.
SERVICES
Status-Quo analysis
An SEA analysis is sometimes useful at the beginning of a collaboration. You get an overview of the current situation and possible potential, as well as a feel for our work.
Technical SEO
Technical optimisation is an important SEO factor along with relevant content and meaningful backlinks. We analyse the state of your website and initiate optimisation measures if necessary.
Consulting & workshops
Do you want your in-house marketing team to take care of SEO? We can train your staff in search engine optimisation and advise you on implementation.
Creation of SEO articles
High-quality content is the most important building block for your B2B SEO success. We understand the art of writing content that satisfies both the search engines and decision makers.
Backlink building
Backlinks are links that point to your own website from other sites. Google views such links as "recommendations", which are rewarded with higher rankings on the search results. However, the quality of the backlinks is crucial. We can help you to build links from reputable websites.
Conversion optimisation
The goal of any SEO website is to get your prospects to not only consume your content, but to also contact you. Through targeted conversion optimisation of your website, we ensure that you convert your prospects into customers.
PROCESS
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DURATION
SEO is a long-term effort that requires an initial investment, and the results will only become apparent after several months. The time it takes to see the first results depends on various factors. We would be happy to provide you with an assessment of your website in a free consultation.
In some cases, it makes sense to run Google Ads alongside search engine optimization to achieve faster results. Google Ads (SEA) are paid ads on Google. These are displayed before the organic (SEO) results. The advantage of Google Ads is that you can expect results in a short time.
DIFFERENCES
We know: The B2B market is very different from the B2C market. But what are the specific marketing differences? Why should you rely on a partner who specialises in B2B?
Narrow keyword selection
The "get as much exposure as possible" approach doesn't apply in the B2B market. You have a narrowly defined target audience that needs to be considered when choosing keywords. For your SEA campaign to be profitable, the keyword should not only match your solution, but also have a high purchase intent. Take a look at our past projects and references to see how we have successfully met this challenge.
Low search volume
A narrowly defined target audience means that the matching keywords often have only a low search volume compared to the B2C market. Many B2B companies worry that they will not reach enough users because of this. However, although the target audience is usually smaller in B2B, the customer value is significantly higher. In particular, so-called long-tail keywords (such as "quality management software healthcare"), which are very specific with a low search volume, have a particularly high relevance due to the specific search intent.
Quality over quantity:
In the B2B sector, the decision-makers are usually highly qualified professionals and executives. To convince them, a high level of quality is required.
For example, it is not enough to optimise a text exclusively for the search engine. The text must be convincing in terms of style and content so that interested parties get the best impression of your company and contact you.
Trust is everything
B2B business often involves larger investment sums or longer contractual commitments. As a result, purchases are not made in a hurry and are based on factual rather than emotional decisions. Because trust and reliability are so important, your texts and online presence must reflect your professionalism.
REFERENCES
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