SEA
Google Ads (SEA) for B2B companies
83% of B2B buyers use Google search before contacting a vendor, according to research from Gartner, Techtarget and others, and on every results page, Google Search Ads are the first results a prospective customer sees when searching for a B2B solution.
If your company is not visible in the Google Ads, your potential customer will end up with the competition.
PERFORMANCE
We provide the following SEA services for you
Status-Quo analysis
An SEA analysis is sometimes useful at the beginning of a collaboration. You get an overview of the current situation and possible potential, as well as a feel for our work.
Keyword analysis
The basis for a professional and profitable SEA campaign is a detailed keyword analysis. In the course of the analysis, we first identify the targeted search terms that potential customers use to find your offer. We then evaluate which Google Ads keywords are profitable for you.
Google Ads initial setup
The Google Ads dashboard is very complex. To save you valuable time and resources, we do all the setup and config for you - from creating your account to setting up the campaign and tracking results.
Create landing pages
The quality of the page your prospect is directed to through a Google Ad is critical to the success of your campaign. Only if you can convince the prospect on this so-called landing page, will your B2B SEA campaign be profitable enough to gain a new customer.Find out more about our website optimising service.
Optimisation & Split-Testing
The performance of a Google Ads campaign is measured by specific metrics. We not only evaluate the key parameters for you, but also optimise your campaign accordingly. Using split testing, we will review your landing page and find the version that is the most effective for your campaign's success.
REMARKETING
A remarketing campaign can help you convert more of your website visitors into leads. We can target users who have been to your website but have not made an inquiry. When they return to Google to research your sector, your ads will be shown. This increases the conversion rate and profitability of your online marketing efforts.
PROCESS
Our Processes
STEP 1
The Workshop
STEP 2
Keyword analysis
STEP 3
Landing page design
& creation
STEP 4
Account setup, campaign & tracking
STEP 5
Optimisation &
split testing
STEP 1
The Workshop
STEP 2
Keyword analysis
STEP 3
Landing page design
& creation
STEP 4
Account setup, campaign & tracking
STEP 5
Optimisation &
split testing
Secure a free strategy meeting now
DIFFERENCES
SEA in B2B vs. B2C: Knowing & implementing the differences
We know: The B2B market is very different from the B2C market. But what are the specific differences in Google Ad Marketing? Why should you rely on a partner who specialises in B2B?
Narrow keyword selection
The "get as much exposure as possible" approach doesn't apply in the B2B market. You have a narrowly defined target audience that needs to be considered when choosing keywords. For your SEA campaign to be profitable, the keyword should not only match your solution, but also have a high purchase intent. Take a look at our past projects and references to see how we have successfully met this challenge.
Narrow audience targeting
Targeting not only requires a careful selection of keywords. It is just as important to target your potential customers accurately. We use detailed audience settings to filter out the most relevant groups of users for your ads. This narrow targeting determines the profitability of the campaign.
Low
search volume
The higher the purchase value of a product or service, the higher the cost per click for Google Ads (SEA) in your industry. Admittedly, this means that the cost per ad is generally higher than in the B2C sector. However, so is your return-on-investment - after all, the price is calculated based on the competition, which invests because it's worth it. Our experience also shows that in the B2B market you need fewer visitors to make a noticeable impact through careful keyword selection and tight targeting.
Low search volume
Is it worth advertising on Google if there is very little search volume for your relevant keywords? It is true that search volume in the B2B sector is usually significantly lower than in the B2C market. However, your target audience is also narrower, the customer value higher and the search intent more specific. This is why long-tail keywords, such as "have software developed", are particularly relevant and profitable.
CONTACT US
Book your free strategy session
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
