SEA
Google Ads (SEA) for B2B companies
According to studies by Gartner, Techtarget and others, 83 percent of B2B buyers use the Google search engine before contacting a supplier. On every results page Google Search Ads are the first results a prospective customer sees when searching for a B2B solution.
The consequence is: If your company is not visible in Google Ads, your potential customer will end up with the competition.
PERFORMANCE
We implement these SEA services
for you
STATUS QUO ANALYSIS
An SEA analysis is sometimes useful at the start of the collaboration. On the one hand, you get an overview of the current situation and possible potential. On the other hand, you get a feel for our work.
KEYWORD ANALYSIS
Your website should make it easier for prospective customers to find what they are looking for. That's why we not only focus on the information about your offer, but also structure it in such a way that visitors are optimally guided through their customer journey.
SETTING UP GOOGLE ADS
The Google Ads dashboard is very complex. To save you valuable time and resources, we take care of the entire setup for you - from creating your account to setting up the campaign and tracking the results.
CREATE LANDING PAGES
The quality of the page to which your potential customer is redirected via a Google Ad is crucial to the success of your campaign. Only if you can convince the prospective customer on this so-called landing page will your B2B SEA campaign be profitable and you will gain a new customer. Here you can find more information about our services for optimizing your website.
OPTIMIZATION AND SPLIT TESTING
The performance of a Google Ads campaign is measured on the basis of specific key figures. We not only evaluate the decisive parameters for you, but also optimize your campaign accordingly. With the help of measures such as split testing, we check your landing page and find the version that supports the success of your campaign most efficiently.
REMARKETING
With a remarketing campaign, you can convert a higher number of your website visitors into leads. We can target users who have been to your website but have not enquired with ads. As soon as users search for your area on Google again, your ads are displayed. This increases the conversion rate and profitability of online marketing measures.
PROCESS
Our process
STEP 1
Workshop
STEP 2
Keyword analysis
STEP 3
Conception and construction
of the landing pages
STEP 4
Setup (account, campaigns, tracking)
STEP 5
Optimization &
Split testing
STEP 1
Workshop
STEP 2
Keyword analysis
STEP 3
Conception and construction
of the landing pages
STEP 4
Setup (account, campaigns, tracking)
STEP 5
Optimization &
Split testing
Secure a free strategy meeting now
DIFFERENCES
SEA in B2B vs. B2C: Knowing and implementing the differences
We know: The B2B market is very different from the B2C market. But how does Google Ads marketing differ in concrete terms? Why should you rely on a partner who specializes in B2B?
Narrow selection of
search terms
The "as much visibility as possible" approach does not apply in the B2B market. You have a narrowly defined target group, which must also be taken into account when selecting search terms. The challenge is to select exactly the search terms for which the search intention also matches your solution and there is a high purchase intention. The success of a B2B Google Ads campaign depends largely on this. That's why we invest more time than other agencies in familiarizing ourselves with your market and analyzing the right search terms (keywords). This is where our experience from previous projects comes in handy. To the references
Narrow targeting of the
target group
In addition to the selection of search terms, narrow targeting of the right target group is important. To do this, we use target group settings to filter out specific user groups.
This approach ensures that only relevant users see your ads. This narrow targeting determines the profitability of the campaign.
A common problem is that students or job seekers, for example, enter similar search terms. We counteract this with these settings and specific ad texts.
Low
search volume
Many B2B companies fear that too few suitable search terms are entered on Google and that it is not worth placing ads on Google. Compared to the B2C market, most B2B search terms actually have a lower search volume. However, the target group in B2B is generally much smaller and the customer value is higher. In the B2B sector, the so-called long-tail keywords, e.g. "quality management software healthcare", which generally have a very low search volume, are actually particularly relevant. This is because the search intention here is extremely specific.
Matching
display texts
For the ads, it is important to understand the target group. You need a good understanding of B2B target groups and familiarization with your specific target group in order to write ad texts that appeal to the user.
Not only is this crucial for a good conversion, the ad copy also represents your company as it is often the first point of contact.
CONTACT
Arrange your free strategy meeting
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
