WE WORK WITH OVER 45 ACTIVE B2B CLIENTS
WHY LEADEFFECT?
We do not see ourselves as a traditional agency. Leadeffect is a specialised partner for B2B companies with complex solutions that want to grow sustainably.
Understanding of complex B2B solutions
Your B2B solution is as complex as the needs of your customers. We delve deeply into the subject matter to identify the right search terms & specifically address your target group.
Strategic Partner
For successful B2B SEA, it is important to keep an eye on the latest developments. As a strategic partner, we actively approach you with new suggestions and recommendations.
Driving force & full-service partner
Many Google Ads campaigns fail due to a lack of resources. We offer you extensive services, so that we can implement and advance your SEA project as a full service, from keyword analysis and campaign setup to the landing page.
Experience from over 45 B2B clients
In B2B online marketing, new strategies & approaches must be constantly tested. With our experience from more than 45 B2B clients, we effectively drive your new customer acquisition via SEA.
Growing together economically
We focus on joint growth and economically benefit the most from the success of your project l – we will be happy to explain further details in an initial consultation.
Get a free strategy consultation now
SEA IN B2B VS B2C
Despite the great potential, B2B companies can't rely on the 'spray and pray' approach common in B2C marketing. Instead, specific Google Ads marketing is required, precisely tailored to your target audience.
Narrow selection of search terms: The approach of "as much visibility as possible" does not apply in the B2B market. You have a narrowly defined target group that must be considered when selecting search terms. For your SEA campaign to be profitable, the keyword should not only match your solution but also demonstrate a high purchase intention. Our previous projects and references demonstrate how we have successfully met this challenge.
Precise targeting of the target group: A narrowly defined target group requires not only a careful selection of search terms. It is equally important to address your potential customers through targeted targeting. With the help of detailed target group settings, we filter out the most relevant user groups for your ads. This narrow targeting determines the profitability of the campaign.
Higher click prices: The higher the purchase value of a product or service, the higher the click prices for Google Ads (SEA) in your industry. Although the costs per ad are generally higher than in the B2C sector, the same applies to your return on investment. Ultimately, the price is calculated based on the competition, which invests because it is worthwhile. Our experience also shows that in the B2B market, a careful selection of search terms and narrow targeting means you need fewer visitors for a noticeable effect.
Low search volume: Is it worth advertising on Google even if the search terms relevant to you have low search volumes? Search volumes in the B2B sector are usually significantly lower compared to the B2C market. However, your target group is also narrower, the customer value is higher, and the search intention is more specific. Therefore, so-called long-tail keywords, such as "develop software," prove to be particularly relevant and profitable.
Appropriate ad copy: Even if you meet all the important parameters for a successful SEA campaign, your ads can only be successful if your prospects feel addressed. That's why we attach great importance to understanding your B2B target group and thoroughly familiarizing ourselves with your specific topic. This is not only crucial for a successful conversion; the ad copy is also the first point of contact with your potential customer and represents your company.
OFTEN UNDERESTIMATED
If a user clicks on your ad, they are redirected to a special page, the so-called landing page. Many B2B companies believe that a customer has already been won with this click. However, they underestimate the effect of the landing page!
An optimized landing page demonstrably reduces the cost per click for your ad!
You will only win a new customer if you can convince your prospect within three to five seconds that you can solve their problem. Therefore, the landing page is crucial for the success of your B2B SEA campaign.
Presenting solutions
comprehensibly
Your goal is to meet the information needs of a prospect through your online communication. Sometimes, nothing more is needed than to clearly present the technical data and provide a contact person. In the B2B sector, however, these are often complex products that require explanation. With our experience in a wide range of industries and our outside perspective, we can help you explain even complicated topics to your target group in an understandable way.
Trust is
everything
For a B2B customer, a business transaction often involves a comparatively high investment or long contract terms. For this reason, it is particularly important that your potential customer builds trust in you. Since your landing page represents your company, it should reflect your seriousness and professionalism. Further details on the structure of landing pages can be found here.
We support you in the design and creation of an optimal landing page as part of your SEA project. As soon as you have established initial contact with your prospect via Google Ads, the personal consultation via your sales team – which is still required in most B2B sectors – can reach its full potential.
Get a free strategy consultation now
INDUSTRIES
IT & SOFTWARE
INDUSTRY
LOGISTICS
MEDICAL TECHNOLOGY
MECHANICAL ENGINEERING
PROCESS
STEP 1
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STEP 5
STEP 2
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Case Studies
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More InformationIT & SOFTWARE
"Amazingly good quality of leads. (...) and significantly more enquiries. I would definitely recommend working with them."
www.qm-pilot.ch
Starting position
Too few leads &
visibility
Solution
SEO, SEA & conversion
optimization
Result
Doubling of the
New customers in 2021
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More InformationIT & SOFTWARE
“The partnership went well (…) we saw an increase in the number of contacts generated and people coming to our website.”
www.mobiuslabs.com
Starting position
Too few qualified leads
from prospects
Solution
SEA & conversion
optimization
Result
Multiple qualified
Leads per week
CONTACT
– Free strategy consultation (approx. 60 min.)
– Link to video conference will be sent by email
FAQ
Yes, we have already managed several international projects. We speak English and German.
Costs range from 1,000 to 10,000 euros per month. On average, we charge between 1,500 and 3,500 euros per month at the beginning of the collaboration.
You can find out more about the success-based billing models during the consultation.
In the first two months, you should expect up to 10 hours of work on your side. After that, depending on your needs, we can take over most of the implementation, leaving you with very little to do apart from making a few arrangements.
Transparency is one of the keys to a successful relationship . That's why we rely on regular reporting every six to eight weeks. In this report, we show you either in writing or via video conference, which measures have been implemented, answer your questions and give you an outlook on the further strategy.
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