Privacy policy

Privacy policy

The following privacy policy applies to the use of our online offer [leadeffect.de] .

We attach great importance to data protection. The collection and processing of your personal data is carried out in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).

1 Responsible person

The controller for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR is

Leadeffect GmbH, Rauschener Ring 24c, 22047 Hamburg

Managing Directors: Daniel Mehlen, Frederik Dohm

Mail: anfrage@leadeffect.de

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection provisions as a whole or for individual measures, you can address your objection to the controller.

You can save and print out this privacy policy at any time.

General purposes of processing

We use personal data for the purpose of operating the website for the (anonymous) analysis of user behavior.

What data we use and why

Hosting

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating the website.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this website on the basis of our legitimate interests in the efficient and secure provision of our website in accordance with Art.6 para. 1 sentence 1 f) GDPR in conjunction with Art. 28 GDPR. Art.28 GDPR.

Access data

We collect information about you when you use this website. We automatically collect information about your usage behavior and your interaction with us and register data about your computer or mobile device. We collect, store and use data about every access to our website (so-called server log files). The access data includes

  • Name and URL of the retrieved file
  • Date and time of retrieval
  • Amount of data transferred
  • Message about successful retrieval (HTTP response code)
  • Browser type and browser version
  • Operating system
  • Referer URL (i.e. the previously visited page)
  • Websites that are accessed by the user's system via our website
  • Internet service provider of the user
  • IP address and the requesting provider

We use this log data without allocation to your person or other profiling for statistical evaluations for the purpose of operation, security and optimization of our website, but also for anonymous recording of the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content and analyze traffic, troubleshoot and fix errors, and improve our services.

This is also our legitimate interest pursuant to Art. 6 para. 1 sentence 1 f) GDPR.

We reserve the right to check the log data retrospectively if there is a justified suspicion of unlawful use based on concrete evidence. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g. if you use one of our offers. After canceling the order process or after receipt of payment, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have a concrete suspicion of a criminal offense in connection with the use of our website. We also store the date of your last visit as part of your account (e.g. when registering, logging in, clicking on links, etc.).

Data for the fulfillment of our contractual obligations

We process personal data that we require to fulfill our contractual obligations, such as name, address, email address, ordered products, invoice and payment data. The collection of this data is necessary for the conclusion of the contract.

The data will be deleted after the warranty periods and statutory retention periods have expired. Data linked to a user account (see below) will in any case be retained for the duration of the management of this account.

The legal basis for the processing of this data is Art. 6 para. 1 sentence 1 b) GDPR, because this data is required so that we can fulfill our contractual obligations to you.

Newsletter

To register for the newsletter, the data requested in the registration process is required. Registration for the newsletter is logged. After registering, you will receive a message to the email address provided asking you to confirm your registration ("double opt-in"). This is necessary so that third parties cannot register with your email address.

You can revoke your consent to receive the newsletter at any time and thus unsubscribe from the newsletter.

We store the registration data for as long as it is required for sending the newsletter. We store the logging of the registration and the dispatch address as long as there is an interest in proving the consent originally given; as a rule, these are the limitation periods for civil law claims, i.e. a maximum of three years.

The legal basis for sending the newsletter is our legitimate interest in direct advertising pursuant to Art. 6 para. 1 sentence 1 f) and recital 47 sentence 7 GDPR in conjunction with your consent under competition law pursuant to Section 7 para. 2 no. 3 UWG.

You can cancel the registration at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details stated under point 1 (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.

Product recommendations

We will send you regular product recommendations by e-mail independently of the newsletter. In this way, we send you information about products from our range that you may be interested in based on your recent purchases of goods or services from us. We do this strictly in accordance with legal requirements. You can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every e-mail.

The legal basis for this is the legal permission pursuant to Art. 6 para. 1 sentence 1 f) GDPR in conjunction with Section 7 para. 3 UWG.

E-mail contact

If you contact us (e.g. via contact form or email), we will process your data to process the request and in the event that follow-up questions arise.

If the data processing is carried out for the implementation of pre-contractual measures, which are carried out at your request, or, if you are already our customer, for the execution of the contract, the legal basis for this data processing is Art. 6 para. 1 sentence 1 b) GDPR.

We only process other personal data if you consent to this (Art. 6 para. 1 sentence 1 a) GDPR) or if we have a legitimate interest in processing your data (Art. 6 para. 1 sentence 1 f) GDPR). A legitimate interest lies, for example, in responding to your email.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by site visitors is usually transmitted to a Google server in the USA and stored there.

Our legitimate interest pursuant to Art. 6 para. 1 sentence 1 f) GDPR is to find out how often and in what way our website is used.

Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and is certified. This means that Google undertakes to comply with the standards and regulations of European data protection law. You can find more information in the following linked entry:https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

We have activated IP anonymization on this website(anonymizeIp). However, this means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the transmission of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

COOKIE DIRECTIVE (EU)

This cookie statement was last updated on June 3, 2020 and applies to citizens of the European Economic Area.

1. introduction

Our website, mehlen-media.de (hereinafter: "the website") uses cookies and similar technologies (for the sake of simplicity, all these are summarized under "cookies"). Cookies are also placed by third parties commissioned by us. In the document below we inform you about the use of cookies on our website.

2 What are cookies?

A cookie is a simple small file that is sent together with the pages of an Internet address and can be stored by the web browser on the PC or another device. The information stored in it can be sent to our servers or the servers of relevant third-party providers during subsequent visits.

3. what are scripts?

A script is a piece of program code that allows our website to function properly and interactively. This code is executed on our server or on your device.

4. cookies

4.1 Technical or functional cookies

Some cookies ensure that parts of our website function properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not have to repeatedly enter the same information when you visit our website, or your items remain in your shopping cart until you pay, for example. We can place these cookies without your consent.

4.2 Analysis cookies

Since statistics are collected anonymously, no permission is required to place analytical cookies.

4.3 Advertising cookies

We use advertising cookies on this website.

This Cookie Policy was last updated on June 20, 2022 and applies to all citizens and permanent residents of the European Economic Area and Switzerland.

1. introduction

Our website, www.leadeffect.de (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties commissioned by us. In the document below we inform you about the use of cookies on our website.

2 What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard disk of your computer or other device. The information stored therein can be returned to our servers or to the servers of the third parties concerned during a subsequent visit.

3. what are scripts?

A script is a program code that allows our website to function properly and interactively. This code is executed on our server or on your device.

4 What is a web beacon?

A web beacon (or pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. To do this, various data about you is stored with web beacons.

5. cookies

5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website function properly and that your user preferences are remembered. By placing functional cookies, we make it easier for you to visit our website. This way you do not have to repeatedly enter the same information when visiting our website, for example, items remain in your shopping cart until you have paid. We can place these cookies without your permission.

5.2 Marketing / tracking cookies

Marketing/tracking cookies are cookies or another form of local storage used to create user profiles in order to display advertising or track the user on this website or across multiple websites for similar marketing purposes.

6. placed cookies

Calendly

Functional

Miscellaneous

Cookies that are still being investigated

7. consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Save settings", you agree that we use the categories of cookies and plug-ins that you have selected in the pop-up, as described in this cookie statement. You can deactivate the use of cookies via your browser, but please note that our website may then no longer function properly.

7.1 Manage your consent settings

FunctionalAlways active
Preferences
Marketing

8. your rights in relation to personal data

You have the following rights in relation to your personal data:

  • You have the right to know why your personal data is needed, what happens to it and how long it is kept.
  • Right of access: You have the right to access your personal data known to us.
  • Right to rectification: You have the right to supplement, correct, delete or block your personal data at any time.
  • If you give us your consent to process your data, you have the right to withdraw this consent and have your personal data deleted.
  • Right to transfer your data: You have the right to request all your personal data from the controller and to transfer it in full to another controller.
  • Right to object: You can object to the processing of your data. We will comply with this unless there are legitimate grounds for processing.

To exercise these rights, please contact us. Please see the contact details at the end of this Cookie Statement. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to lodge a complaint with the competent supervisory authority (the Data Protection Authority).

9. activation / deactivation and deletion of cookies

You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. Further information on these options can be found in the instructions in the help section of your browser.

Please note that our website may not function properly if all cookies are deactivated. If you delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.

10. contact details

For questions and / or comments about our cookie policy and this statement, please contact us using the contact details below:

Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg


In order to maintain current functionality, this cookie policy was compared with the cookie database "cookiedatabase.org" on June 20, 2022

4.4 Social media buttons

On our website, we have included buttons for Facebook and Instagram to support web pages (e.g. "Like", "Pin") or sharing (e.g. "Tweet") on social networks such as Facebook and Instagram. These buttons use a code that comes from Facebook and Instagram themselves. This code places cookies. These social media buttons can also store and process certain information so that you can be shown personalized advertising.

Please read the privacy policy of these social networks (which may change regularly) to find out how they handle your (personal) data that they process using these cookies. The data retrieved is anonymized as much as possible. Facebook and Instagram are located in the United States

Use of the SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimization purposes on the basis of the website operator's legitimate interests (Art. 6 (1) (f) GDPR).

For this purpose, a javascript-based code is used to collect company-related data and use it accordingly. The data collected with this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website.

The data stored in the context of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you must click on this link again.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).

This analysis tool is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be deactivated separately for each browser or end device.

For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Contract for order processing

We have concluded an order processing contract with Hotjar in order to implement the strict European data protection regulations.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its products and services as effectively as possible.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g. clicks on certain products) in order to classify you into certain advertising target groups and then display suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

You can find more information about Google Conversion Tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function "Custom Audiences" in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

 

5. your rights in relation to personal data

You have the following rights in relation to your personal data:

  • You have the right to know why your personal data is used, what happens to it and how long it is stored.
  • Right of access: You have the right to view your personal data known to us.
  • Right to rectification: You have the right to have your personal data amended, corrected, deleted or blocked at any time.
  • If you have given us your consent to process your data, you have the right to withdraw this consent and have your personal data deleted.
  • Right to transfer your data: You have the right to request all of your personal data from one controller and transfer it in its entirety to another controller.
  • Right to object: You can object to the processing of your data. We will comply with this unless there are legitimate grounds for the processing.

To exercise these rights, please contact us. Please refer to the contact details at the end of this cookie statement. If you have a complaint about how we handle your data, we would like to hear it, but you also have the right to address it to the supervisory authority (the Data Protection Authority).

6. activation/deactivation and deletion of cookies

You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is set. You can find more information about these options in the instructions in the help section of your browser.

Please note that our website may not function properly if all cookies are disabled. If you delete the cookies in your browser, they will be placed again when you visit our website again.

7. contact details

For questions and/or comments about our cookie policy and this statement, please contact us using the contact details below:

Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg

Storage duration

Unless specifically stated, we only store personal data for as long as is necessary to fulfill the purposes pursued.

In some cases, the legislator provides for the retention of personal data, for example under tax or commercial law. In these cases, the data will only be stored by us for these legal purposes, but will not be processed in any other way and will be deleted after the statutory retention period has expired.

Your rights as a data subject affected by data processing

Under the applicable laws, you have various rights regarding your personal data. If you wish to assert these rights, please send your request by e-mail or by post, clearly identifying yourself, to the address given in section 1.

Below you will find an overview of your rights.

Right to confirmation and information

You have the right to clear information about the processing of your personal data.

In detail:

You have the right to obtain confirmation from us at any time as to whether personal data concerning you is being processed. If this is the case, you have the right to request information from us free of charge about the personal data stored about you, together with a copy of this data. You also have the right to the following information:

  1. the purposes of processing;
  2. the categories of personal data that are processed;
  3. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
  4. where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  5. the existence of a right to rectification or erasure of personal data concerning you or to restriction of processing by the controller or a right to object to such processing;
  6. the existence of a right of appeal to a supervisory authority;
  7. if the personal data is not collected from you, all available information about the origin of the data;
  8. the existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for you.

If personal data is transferred to a third country or to an international organization, you have the right to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

Right to rectification

You have the right to demand that we correct and, if necessary, complete your personal data.

In detail:

You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to erasure ("right to be forgotten")

In a number of cases, we are obliged to delete personal data concerning you.

In detail:

In accordance with Art. 17 para. 1 GDPR, you have the right to demand that we delete personal data concerning you immediately and we are obliged to delete personal data immediately if one of the following reasons applies:

  1. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
  2. You withdraw your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR and there is no other legal basis for the processing.
  3. You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
  4. The personal data was processed unlawfully.
  5. The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which we are subject.
  6. The personal data was collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR.

If we have made the personal data public and we are obliged to delete it in accordance with Art. 17 para. 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you have requested them to delete all links to this personal data or copies or replications of this personal data.

Right to restriction of processing

In a number of cases, you are entitled to demand that we restrict the processing of your personal data.

In detail:

You have the right to obtain from us restriction of processing where one of the following applies:

  1. the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of the personal data,
  2. the processing is unlawful and you have objected to the erasure of the personal data and have instead requested the restriction of the use of the personal data;
  3. we no longer need the personal data for the purposes of the processing, but you require the data for the establishment, exercise or defense of legal claims, or
  4. you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of our company override yours.

Right to data portability

You have the right to receive, transmit or have us transmit personal data concerning you in machine-readable form.

In detail:

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller without hindrance from us, where

  1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 b) GDPR and
  2. the processing is carried out using automated procedures.

In exercising your right to data portability pursuant to paragraph 1, you have the right to have the personal data transmitted directly from us to another controller, where technically feasible.

Right of objection

You also have the right to object to the lawful processing of your personal data by us if this is based on your particular situation and our interests in the processing do not outweigh yours.

In detail:

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6 (1) GDPR, including profiling based on those provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

Where personal data are processed by us for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.

Automated decisions including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Automated decision-making based on the personal data collected does not take place.

Right to withdraw consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you is unlawful.

Data security

We make every effort to ensure the security of your data within the framework of the applicable data protection laws and technical possibilities.

Your personal data is transmitted to us in encrypted form. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) coding system, but would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

To secure your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we constantly adapt to the state of the art.

We also do not guarantee that our service will be available at certain times; disruptions, interruptions or failures cannot be ruled out. The servers we use are carefully backed up on a regular basis.

Disclosure of data to third parties, no data transfer to non-EU countries

In principle, we only use your personal data within our company.

If and insofar as we involve third parties in the fulfillment of contracts (such as logistics service providers), they will only receive personal data to the extent that the transfer is necessary for the corresponding service.

In the event that we outsource certain parts of data processing ("order processing"), we contractually oblige processors to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the rights of the data subject.

A data transfer to bodies or persons outside the EU outside the case mentioned in this declaration in the paragraph "Storage period" does not take place and is not planned.

Data Protection Officer

If you have any questions or concerns about data protection, please contact our data protection officer:

Daniel Mehlen

Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg