Privacy Policy
The following privacy policy applies to the use of our website[leadeffect.de].
We place great importance on data protection. We collect and process your personal data in compliance with applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).
The controller responsible for the collection, processing, and use of your personal data within the meaning of Article 4(7) of the GDPR is
Leadeffect GmbH, Rauschener Ring 24c, 22047 Hamburg
Managing Directors: Daniel Mehlen, Frederik Dohm
Email: anfrage@leadeffect.de
If you wish to object to the collection, processing, or use of your data by us in accordance with this Privacy Policy—either in general or with respect to specific actions—you may direct your objection to the data controller.
You can save and print this privacy policy at any time.
We use personal data for the purpose of operating the website and conducting (anonymous) analysis of user behavior.
The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space, and database services, as well as security and technical maintenance services, which we utilize for the purpose of operating the website.
In this context, we or our hosting provider process inventory data, contact data, content data, contractual data, usage data, metadata, and communication data from customers, prospective customers, and visitors to this website based on our legitimate interests in providing our website efficiently and securely, in accordance with Article6(1)(f) of the GDPR in conjunction with Article28of the GDPR.
We collect information about you when you use this website. We automatically collect information about your usage patterns and your interactions with us, and we record data about your computer or mobile device. We collect, store, and use data about every visit to our website (so-called server log files). This data includes:
We use this log data—without linking it to your identity or creating any other profiles—for statistical analysis to ensure the operation, security, and optimization of our website, as well as to anonymously track the number of visitors to our website (traffic), the extent and nature of use of our website and services, and for billing purposes to measure the number of clicks received from our partners. Based on this information, we can provide personalized and location-based content, analyze data traffic, identify and resolve errors, and improve our services.
This also constitutes our legitimate interest pursuant to Article 6(1)(f) of the GDPR.
We reserve the right to review log data retrospectively if there are concrete grounds for a reasonable suspicion of unlawful use. We store IP addresses in log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g., when you use one of our services. After the order process is canceled or upon receipt of payment, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have concrete suspicion of a criminal offense in connection with the use of our website. Additionally, as part of your account, we store the date of your last visit (e.g., upon registration, login, clicking links, etc.).
We process personal data that we need to fulfill our contractual obligations, such as your name, address, email address, products ordered, and billing and payment information. The collection of this data is necessary for the conclusion of the contract.
Data is deleted once the warranty periods and statutory retention periods have expired. Data linked to a user account (see below) is retained in any case for the duration of that account.
The legal basis for processing this data is Article 6(1)(b) of the GDPR, as this data is necessary for us to fulfill our contractual obligations to you.
To subscribe to the newsletter, the information requested during the sign-up process is required. Your subscription to the newsletter is logged. After subscribing, you will receive a message at the email address you provided asking you to confirm your subscription (“double opt-in”). This is necessary to prevent third parties from subscribing using your email address.
You can withdraw your consent to receive the newsletter at any time and thus unsubscribe from it.
We store subscription data for as long as it is needed to send the newsletter. We retain records of the subscription and the mailing address for as long as there is a need to verify the consent originally given; this is generally the statute of limitations for civil claims, which is a maximum of three years.
The legal basis for sending the newsletter is our legitimate interest in direct marketing pursuant to Article 6(1)(f) and Recital 47(7) of the GDPR, in conjunction with your consent under competition law pursuant to Section 7(2)(3) of the UWG.
You may unsubscribe at any time without incurring any costs other than the standard transmission fees. To do so, simply send a written notice to the contact information listed in Section 1 (e.g., email, fax, or letter). Of course, you will also find an unsubscribe link in every newsletter.
We regularly send you product recommendations via email, separate from our newsletter. This allows us to provide you with information about products from our range that may interest you based on your recent purchases of goods or services from us. In doing so, we strictly adhere to legal requirements. You may object to this at any time without incurring any costs other than the standard transmission fees. A written notice sent to the contact details listed in Section 1 (e.g., email, fax, letter) is sufficient for this purpose. Of course, you will also find an unsubscribe link in every email.
The legal basis for this is the statutory authorization under Article 6(1)(f) of the GDPR in conjunction with Section 7(3) of the UWG.
When you contact us (e.g., via the contact form or email), we process your information to handle your inquiry and in case any follow-up questions arise.
If data processing is carried out to implement pre-contractual measures taken in response to your request, or—if you are already our customer—to fulfill the contract, the legal basis for this data processing is Article 6(1)(b) of the GDPR.
We process other personal data only if you consent to it (Art. 6(1)(a) GDPR) or if we have a legitimate interest in processing your data (Art. 6(1)(f) GDPR). A legitimate interest includes, for example, replying to your email.
We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is typically transmitted to a Google server in the United States and stored there.
Our legitimate interest under Article 6(1)(f) of the GDPR is to determine how frequently and in what ways our website is used.
Google has complied with and obtained certification under the Privacy Shield Agreement between the European Union and the United States. As a result, Google is committed to adhering to the standards and regulations of European data protection law. For more information, please refer to the link below:https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
We have enabled IP anonymization on this website (anonymizeIp). However, this means that Google will truncate your IP address beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet usage.
The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all features of this website to their full extent.
You can also prevent the transmission of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:http://tools.google.com/dlpage/gaoptout?hl=de.
This Cookie Policy was last updated on June 3, 2020, and applies to residents of the European Economic Area.
Our website, mehlen-media.de (hereinafter referred to as “the Website”), uses cookies and similar technologies (for simplicity’s sake, we’ll refer to all of these collectively as “cookies”). Cookies are also placed by third parties we’ve engaged. In the document below, we provide information about the use of cookies on our website.
A cookie is a simple small file that is sent along with the pages of a website and can be stored by the web browser on your computer or another device. The information stored in it may be sent to our servers or those of relevant third-party providers during subsequent visits.
A script is a piece of code that enables our website to function properly and interactively. This code runs on our server or on your device.
Some cookies ensure that parts of our website function properly and that your user preferences are remembered. By placing functional cookies, we make it easier for you to visit our website. This way, you don’t have to repeatedly enter the same information when visiting our website, or your items will remain in your shopping cart until you complete your purchase, for example. We may place these cookies without your consent.
Since statistics are collected anonymously, no permission is required to place analytical cookies.
We use advertising cookies on this website.
This Cookie Policy was last updated on June 20, 2022, and applies to all citizens and residents of the European Economic Area and Switzerland.
Our website www.leadeffect.de (hereinafter referred to as the “Website”) uses cookies and similar technologies (for simplicity, all of these are collectively referred to as “cookies”). Cookies are also placed by third parties acting on our behalf. In the document below, we provide information about the use of cookies on our Website.
A cookie is a small, simple file that is sent along with pages from this website and stored by your browser on the hard drive of your computer or other device. The information stored in it can be sent back to our servers or to the servers of the relevant third parties during a subsequent visit.
A script is a piece of code that enables our website to function properly and interactively. This code runs on our server or on your device.
A web beacon (or pixel tag) is a small, invisible piece of text or an image on a website that is used to monitor traffic on the site. To do this, web beacons collect various types of data about you.
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website function properly and that your user settings are retained. By setting functional cookies, we make it easier for you to use our website. This means you don’t have to repeatedly enter the same information when visiting our website; for example, items remain in your shopping cart until you have completed your purchase. We may place these cookies without your consent.
5.2 Marketing and Tracking Cookies
Marketing and tracking cookies are cookies or other forms of local storage used to create user profiles in order to display advertisements or track users on this website or across multiple websites for similar marketing purposes.
Functional
Cookies that are still being investigated
When you visit our website for the first time, we display a pop-up explaining our use of cookies. Once you click “Save Settings,” you agree to our use of the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable cookies through your browser, but please note that our website may no longer function properly.
7.1 Manage your consent settings
You have the following rights regarding your personal data:
To exercise these rights, please contact us. Please refer to the contact information at the end of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to file a complaint with the relevant supervisory authority (the data protection authority).
You can use your web browser to delete cookies automatically or manually. You can also choose to prevent certain cookies from being placed. Another option is to change your web browser settings so that you receive a notification every time a cookie is set. For more information about these options, please refer to the instructions in your browser’s Help section.
Please note that our website may not function properly if all cookies are disabled. If you clear the cookies in your browser, they will be re-set once you give your consent when you visit our websites again.
If you have any questions or comments regarding our Cookie Policy and this statement, please contact us using the following contact information:
Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg
To ensure that the information is up to date, this Cookie Policy was cross-referenced with the cookie database“cookiedatabase.org”on June 20, 2022
We have added Facebook and Instagram buttons to our website to enable users to interact with web pages (e.g., “Like,” “Pin”) or share them (e.g., “Tweet”) on social networks such as Facebook and Instagram. These buttons use code provided by Facebook and Instagram themselves. This code places cookies. These social media buttons may also store and process certain information so that personalized ads can be displayed to you.
Please read the privacy policies of these social networks (which may change periodically) to learn how they handle your (personal) data, which they process using these cookies. The data collected is anonymized as much as possible. Facebook and Instagram are based in the United States
Use of SalesViewer® technology:
This website uses SalesViewer® technology provided by SalesViewer® GmbH to collect and store data for marketing, market research, and optimization purposes, based on the legitimate interests of the website operator (Art. 6(1)(f) GDPR).
To this end, JavaScript-based code is used to collect company-related data and track its usage. The data collected using this technology is encrypted using a one-way function that cannot be reversed (known as hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.
Data stored in Salesviewer is deleted as soon as it is no longer necessary for the purpose for which it was collected and there are no legal retention requirements preventing its deletion.
You may object to the collection and storage of your data at any time with future effect by clicking this link https://www.salesviewer.com/
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St. Julians Business Centre, 3 Elia Zammit Street, St. Julians STJ 1000, Malta, Europe (website:https://www.hotjar.com).
Hotjar is a tool for analyzing user behavior on this website. With Hotjar, we can record your mouse and scroll movements as well as your clicks, among other things. Hotjar can also determine how long you hovered your mouse pointer over a specific area. Hotjar uses this information to create so-called heatmaps, which help identify which areas of the website visitors tend to view most frequently.
In addition, we can track how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to gather direct feedback from website visitors. This feature is designed to help the website operator improve its online offerings.
Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).
The use of this analytics tool is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been obtained (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be withdrawn at any time.
If you would like to disable data collection by Hotjar, click the following link and follow the instructions provided there:https://www.hotjar.com/opt-out
Please note that you must disable Hotjar separately for each browser or device.
For more information about Hotjar and the data it collects, please refer to Hotjar’s privacy policy at the following link:https://www.hotjar.com/privacy
We have entered into a data processing agreement with Hotjar to comply with strict European data protection regulations.
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display ads in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.
The use of Google Ads is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.
Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit:https://privacy.google.com/businesses/controllerterms/mccs/.
This website uses Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your behavior on our website (e.g., clicking on specific products) to categorize you into specific advertising audiences and then display relevant ads to you when you visit other websites (remarketing or retargeting).
In addition, the advertising audiences created with Google Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized ads—tailored to you based on your previous usage and browsing behavior on one device (e.g., a smartphone)—to also be displayed on another of your devices (e.g., a tablet or PC).
If you have a Google account, you can opt out of personalized ads by clicking the following link:https://www.google.com/settings/ads/onweb/.
The use of Google Remarketing is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been obtained, processing is based exclusively on Article 6(1)(a) of the GDPR; consent may be withdrawn at any time.
For more information and to view the privacy policy, please visit Google's Privacy Policy at:https://policies.google.com/technologies/ads?hl=de.
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can determine whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked and how often, as well as which products are viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of Google Conversion Tracking is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been obtained (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be revoked at any time.
For more information about Google Conversion Tracking, please refer to Google's Privacy Policy:https://policies.google.com/privacy?hl=de.
This website uses Facebook's visitor action pixels to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.
This allows the provider to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the provider to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.
The data collected is anonymous to us as the operators of this website; we cannot identify individual users. However, the data is stored and processed by Facebook, allowing a link to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance withFacebook’s Data Use Policy. This allows Facebook to display advertisements on Facebook pages as well as outside of Facebook. As the site operator, we have no influence over this use of the data.
The use of Facebook Pixel is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be withdrawn at any time.
Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit:https://www.facebook.com/legal/EU_data_transfer_addendumandhttps://de-de.facebook.com/help/566994660333381.
You can find more information about protecting your privacy in Facebook's Privacy Policy:https://de-de.facebook.com/about/privacy/.
You can also disable the "Custom Audiences" remarketing feature in the Ad Settings section athttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can opt out of Facebook’s interest-based advertising on the European Interactive Digital Advertising Alliance website:http://www.youronlinechoices.com/de/praferenzmanagement/.
You have the following rights regarding your personal data:
To exercise these rights, please contact us. Please refer to the contact information at the end of this Cookie Policy. If you have a complaint about how we handle your data, we would be happy to hear from you, but you also have the right to submit it to the supervisory authority (the data protection authority).
You can use your web browser to delete cookies automatically or manually. You can also choose to prevent certain cookies from being placed. Another option is to change your web browser settings so that you receive a notification every time a cookie is set. For more information about these options, please refer to the instructions in your browser’s Help section.
Please note that our website may not function properly if all cookies are disabled. If you clear the cookies in your browser, they will be set again when you visit our website.
If you have any questions or comments regarding our Cookie Policy and this statement, please contact us using the following contact information:
Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg
Unless otherwise specified, we store personal data only for as long as is necessary to fulfill the purposes for which it was collected.
In some cases, the law requires the retention of personal data, such as under tax or commercial law. In such cases, we will continue to store the data solely for these legal purposes, but will not process it for any other purpose, and will delete it once the statutory retention period has expired.
Under applicable laws, you have various rights regarding your personal data. If you wish to exercise these rights, please send your request by email or mail, clearly identifying yourself, to the address listed in Section 1.
Below is an overview of your rights.
You have the right to receive clear information about the processing of your personal data.
Specifically:
You have the right at any time to request confirmation from us as to whether we are processing personal data concerning you. If this is the case, you have the right to request, free of charge, information about the personal data we have stored about you, along with a copy of that data. You also have the right to the following information:
If personal data is transferred to a third country or to an international organization, you have the right to be informed of the appropriate safeguards in accordance with Article 46 of the GDPR in connection with the transfer.
You have the right to request that we correct and, if necessary, complete your personal data.
Specifically:
You have the right to request that we rectify any inaccurate personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to request that incomplete personal data be completed—including by means of a supplementary statement.
In a number of cases, we are required to delete your personal data.
Specifically:
Under Article 17(1) of the GDPR, you have the right to request that we erase personal data concerning you without undue delay, and we are required to erase such personal data without undue delay if any of the following grounds apply:
If we have made the personal data public and are required to erase it under Article 17(1) of the GDPR, we will take reasonable steps, including technical measures, taking into account available technology and the cost of implementation, to inform the controllers processing the personal data that you have requested them to delete all links to such personal data or copies or replicas of such personal data.
In certain circumstances, you have the right to request that we restrict the processing of your personal data.
Specifically:
You have the right to request that we restrict the processing of your personal data if any of the following conditions apply:
You have the right to receive, transmit, or have us transmit personal data concerning you in a machine-readable format.
Specifically:
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, and you have the right to transmit this data to another controller without hindrance from us, provided that
When exercising your right to data portability under paragraph 1, you have the right to have the personal data transmitted directly from us to another controller, provided that this is technically feasible.
You also have the right to object to our lawful processing of your personal data if this is justified by your particular situation and our interests in processing do not override yours.
Specifically:
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out pursuant toArticle 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.
You have the right to object, on grounds relating to your particular situation, to the processing of your personal data carried out for scientific or historical research purposes or for statistical purposes pursuantto Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.
You have the right not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning you or similarly significantly affects you.
No automated decision-making based on the personal data collected takes place.
You have the right to withdraw your consent to the processing of your personal data at any time.
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you reside, where you work, or where the alleged infringement occurred, if you believe that the processing of your personal data is unlawful.
We make every effort to ensure the security of your data in accordance with applicable data protection laws and within the limits of technical feasibility.
We transmit your personal data in encrypted form. This applies to your orders as well as to the customer login. We use the SSL (Secure Socket Layer) encryption system; however, please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
To protect your data, we maintain technical and organizational security measures in accordance with Article 32 of the GDPR, which we regularly update to reflect the latest technological advancements.
We also do not guarantee that our services will be available at specific times; disruptions, interruptions, or outages cannot be ruled out. The servers we use are regularly and carefully backed up.
As a general rule, we use your personal data only within our company.
If and to the extent that we engage third parties in connection with the performance of contracts (such as logistics service providers), these third parties will receive personal data only to the extent necessary for the provision of the relevant service.
In the event that we outsource certain aspects of data processing (“processors”), we contractually require processors to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the data subject’s rights.
Data will not be transferred to entities or individuals outside the EU, except as described in the “Retention Period” section of this statement, and no such transfers are planned.
If you have any questions or concerns regarding data protection, please contact our Data Protection Officer:
Daniel Mehlen
Leadeffect GmbH (formerly Mehlen Media GmbH)
Rauschener Ring 24c
22047 Hamburg
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