IT & SOFTWARE
Mobius Labs is a well-known Berlin venture capital start-up. The AI-supported computer vision software helps companies to automatically analyze visual media.
INITIAL SITUATION
Abel Systems based the acquisition of leads for QM-Pilot primarily on a cold-calling approach. The goal of the Swiss company was to establish an additional acquisition channel online. Prior to our collaboration, Abel Systems had already made initial attempts internally and with a local agency - but without the desired success.
INITIAL SITUATION
Mobius Labs' innovative software solutions are complex and require a lot of explanation. The start-up therefore had to do a lot of educational work with prospective customers, which resulted in longer sales cycles.
For this reason, CMO Chris Konigs was looking for a new lead source. The aim was to target interested parties who had already actively engaged with the topic and were approaching the sales department directly.
PROCESS
STEP 1
Before the collaboration began, we held a workshop to analyze Mobius Labs' initial situation and objectives in order to jointly agree on the appropriate measures and next steps for the project.
STEP 2
It quickly became clear that an SEA campaign was the most efficient way to achieve Mobius Labs' objectives. The advantage of Google Ads is that interested parties are already actively searching for a solution to a specific problem. In practical terms, this means that users are already well advanced in their customer journey and are only looking for the right provider. Based on a detailed keyword analysis, we were able to target this narrowly defined target group.
STEP 3
Targeting interested parties is the first step, but the conversion to new customers takes place after they click on the ad. Based on the findings from our workshop, we optimized the presentation of the application possibilities of Mobius Labs' software solutions on the landing page. We also strengthened the external impact and interaction through the targeted use of trust symbols and call-to-actions.
STEP 4
After setting up the campaign and implementing the optimization measures, we monitored the data and optimized the campaign at regular intervals based on the campaign results.
STEP 1
Before the collaboration began, we held a workshop to analyze Mobius Labs' initial situation and objectives in order to jointly agree on the appropriate measures and next steps for the project.
STEP 2
It quickly became clear that an SEA campaign was the most efficient way to achieve Mobius Labs' objectives. The advantage of Google Ads is that interested parties are already actively searching for a solution to a specific problem. In practical terms, this means that users are already well advanced in their customer journey and are only looking for the right provider. Based on a detailed keyword analysis, we were able to target this narrowly defined target group.
STEP 3
Targeting interested parties is the first step, but the conversion to new customers takes place after they click on the ad. Based on the findings from our workshop, we optimized the presentation of the application possibilities of Mobius Labs' software solutions on the landing page. We also strengthened the external impact and interaction through the targeted use of trust symbols and call-to-actions.
STEP 4
After setting up the campaign and implementing the optimization measures, we monitored the data and optimized the campaign at regular intervals based on the campaign results.
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RESULT
Several qualified customer inquiries per week
Shorter sales cycle
New acquisition channel
REVIEW
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“The partnership went well (…) we saw an increase in the number of contacts generated and people coming to our website.”
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