Contact

BLOG

Blog articles about online marketing for B2B companies

45+ B2B Clients

Group 4072 (2)
62cc74e7e181146571b5ab96_Group 1143 (4) (1) 1
Group 4074
6124ec68c9516c0039642805_Mobius Labs Logo Type 1 (1)
APPVISORY Logo 1
AppLaunch-white-logo-png-–-3 1
Group 3618
ds/Group 3770 (1).svg
Group 4073 (6)
Multiple logos-02 1
Multiple logos-01 1
Multiple logos-06 1
B2B email marketing

March 26, 2026

B2B Email Marketing: Lead Generation Made Easy

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
SaaS marketing

March 25, 2026

SaaS Marketing: Because Growth Requires Holistic Strategies

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
LinkedIn B2B marketing

March 6, 2026

LinkedIn B2B Marketing: How IT Companies Can Build Targeted Visibility and Demand

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
B2B Outreach

February 9, 2026

B2B Outreach: How to Reach IT Decision-Makers

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
b2b sea agency

February 4, 2026

B2B SEA Agency: Why SEA Needs to Be Approached Differently in B2B

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
B2B SaaS content marketing

January 28, 2026

B2B SaaS content marketing: Because SaaS solutions require strategy and strong wording

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
b2b seo agency

January 9, 2026

B2B SEO agency: Why visibility in B2B is no coincidence

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
Google Ads B2B

January 3, 2026

Google Ads B2B: How IT companies are now turbocharging their leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
b2b search engine optimization

December 25, 2025

B2B search engine optimization: Your path to qualified leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
B2B IT marketing

December 18, 2025

B2B IT marketing: Insights from over 70 customer projects

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article

December 10, 2025

Lead generation for IT and software companies: How to consistently generate high-quality B2B leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
SaaS agency

November 30, 2025

SaaS agency: Because IT marketing needs industry expertise

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
IT marketing agency

October 31, 2025

IT marketing agency: Your partner for more qualified leads

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
IT Marketing

September 9, 2025

How to approach IT marketing correctly: the roadmap for IT service providers and software companies

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
google ai overview seo sea

July 21, 2025

Google AI Overview: What do the AI overviews mean for SEO & SEA in the B2B sector?

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
ChatGPT

June 16, 2025

SearchGPT: Is SEO for B2B at the end or more important than ever before?

Image by Frederik Dohm
Frederik Dohm
Founder and CEO of Leadeffect. As an expert in complex B2B IT solutions and purchasing processes, I share interesting marketing insights and lead generation strategies for your business on the Leadeffect blog.
To the article
B2B Search Engine Marketing

February 7, 2023

B2B Search Engine Marketing for Your Company: From Zero to Hero

Image by Daniel Mehlen
Daniel Mehlen
MANAGING DIRECTOR / AUTHOR
To the article
Schedule an initial consultation