WE WORK WITH OVER 45 ACTIVE B2B CLIENTS.
CASE STUDIES
“10 high-quality leads in the first two months. Every interaction with Leadeffect was highly professional.”
Physiotherapy Software
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Measures:
Result:
“The advice on website and marketing strategies was always expert. Based on our positive experience , we decided to expand our collaboration to other areas.”
Custom Software Development
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Measures:
Result:
Communication software
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B2C ≠ B2B ≠ IT-B2B
“Our solution is too complex”—in fact, 80 percent of our clients had already had bad experiences with agencies that had little or no B2B and IT experience before working with us. Even established B2B methods cannot be applied directly to the IT industry.
WHY LEADEFFECT?
Understanding of complex software and IT solutions
Your solution is just as complex as your customers' needs. We have extensive experience with a wide range of IT topics, from IT security and data analytics to software development, cloud services, and SaaS.
Strategic Partner & Driving Force
As a strategic partner, we help you identify the best way to reach your target audience and select the right channels. We stay on top of the latest trends and proactively bring fresh ideas to the table.
Online Marketing & Full-Service Solutions
Erfahrungswerte von mehr als 50 B2B-IT-Kunden
Since we have already worked with a wide variety of IT service providers and software companies, we understand the dynamics of the purchasing decision-making process and know which lead generation strategies are currently effective.
OUR STRATEGY
Um erfolgreich Leads zu generieren, ist die Kombination aus zwei Aspekten wichtig: Einerseits sollte eure Lösung ein echtes Problem einer klar definierten, zahlungsbereiten Zielgruppe lösen (Product-Market Fit). Andererseits solltet ihr auch darstellen können, welches Problem das ist, wie ihr es löst und warum ihr das besser macht, als eure Konkurrenten (Positionierung).
Wir unterstützen euch dabei, eure bestehende Lösung in ein Angebot zu verpacken, für das eine Nachfrage am Markt besteht und das euch von der Konkurrenz abhebt. Anschließend wird das Konzept am Markt getestet und optimiert. Solltet ihr schon ein funktionierendes Konzept gefunden haben, prüfen wir mit euch gemeinsam die Tragfähigkeit und arbeiten sinnvolle Optionen zur Skalierung aus.
Studien von TechTarget und Hockeystack zeigen, dass eine IT-Buying-Journey durchschnittlich bis zu acht Monate dauert, wobei drei bis vier Monate vergehen, bevor IT-Einkäufer:innen überhaupt mit dem Sales-Team in Verbindung treten. Dabei recherchieren sie Informationen auf mehr als fünf Kanälen – zunehmend auch über AI Search – und passieren bis zu mehr als 80 Touchpoints.
Um qualifizierte Leads zu generieren, ist es wichtig, während des gesamten Kaufentscheidungsprozesses an den entscheidenden Touchpoints präsent zu sein und eure Interessenten zu involvieren. Deswegen betrachten wir verschiedene Marketingkanäle wie SEA, Content-Marketing, Leadmagneten oder ABM nicht isoliert, sondern beziehen immer die gesamte IT-Buying-Journey mit ein.
Based on product-market fit, positioning and IT buyer journey, we develop a plan of action and work with you to select the optimal channels to address your target group in a focused manner. To measure customer inquiries – and thus the success of your campaign – we track the user journey via heatmaps and rely on lead tracking that is as detailed as possible using various analysis tools.
We discuss the results with you in regular reports and continuously optimize the measures. We also proactively make suggestions for testing new channels or content formats within a precisely defined test framework. This means that you are not only dependent on one channel, but build as many touchpoints as are sensible and possible to potential leads.
As part of our collaboration with our customers, we have tracked and analyzed numerous websites and have found that interested parties always take a close look at references, reviews, case studies and the About Us page before booking an appointment or a demo. In addition to a professional look, it is therefore important here that you explain your complex software solution or IT service in such a way that the benefits and added value are immediately understandable.
We support you in clearly conveying your positioning on the website, establishing a sensible user guidance system and convincing with practical use cases and trust elements such as authentic images and customer testimonials. If your online presence needs a general overhaul, we can also implement the complete web design on request.
Sign up for a free strategy consultation!
SERVICES
Strategy & Positioning
Reddit Ads
AI Search & GEO
ABM & Outreach
Benötigen Sie zusätzliche Leistungen? Kein Problem, wir ziehen gerne einen externen Dienstleister aus unserem Netzwerk hinzu.
ABOUT US
Leadeffect GmbH, based in Hamburg, helps your IT or software company generate more qualified customer inquiries. Frederik Dohm and Daniel Mehlen founded Leadeffect in 2017 after gaining insight into the unique aspects of IT marketing while working for a major American software comparison portal and realizing that “traditional” online marketing strategies clearly reach their limits in this field. The core team, which is constantly growing, now consists of eight people plus a network of freelancers, enabling us to provide a full range of relevant services.
CASE STUDIES
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More InformationIT & SOFTWARE
“The quality of the leads is amazingly good. (…) We’re getting significantly more inquiries. We definitely recommend working with them.”
www.qm-pilot.ch
Starting position
Not enough leads &
Visibility
Solution
SEO, SEA & Conversion
Optimization
Result
Doubling of the
New customers in 2021
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More InformationIT & SOFTWARE
“The partnership went well (…) we saw an increase in the number of leads generated and visitors to our website.”
www.mobiuslabs.com
Starting position
Not enough qualified leads
from prospective buyers
Solution
SEA & Conversion
Optimization
Result
Several qualified
Leads per week
IT & SOFTWARE
"The goal of generating leads via online marketing with a pilot project worked. We are happy that we chose Mehlen Media GmbH (now Leadeffect GmbH) at that time."
www.appvisory.com
Starting position
Not enough leads &
Visibility
Solution
LinkedIn ads & conversion
Optimization
Result
Suitable leads were
generated
CONTACT
FAQ
B2B marketing works differently from B2C marketing, and the IT industry has its own unique characteristics. Most “traditional” agencies lack a deep understanding of the complex solutions and purchasing decision-making processes in the SaaS and IT sectors—unfortunately, many of our clients have already had to learn this the hard way. We have worked with more than 50 IT companies and understand the unique characteristics and dynamics of the industry.
Yes, we have already worked with various international clients and managed multilingual website and content projects for IT service providers and software companies. We speak German, English, and Spanish.
Of course, the cost depends entirely on the scope of services you book. We typically charge between €1,750 and €10,000 per month. At the start of our collaboration, the average fee ranges from €1,750 to €5,000 per month.
You know your solution best, which is why we rely on the information you provide to develop the optimal lead generation strategy and produce high-quality content. In the first two months, you should expect to spend up to 10 hours on preparation and planning. Depending on your needs, we can then handle almost the entire implementation for you, so that aside from a few consultations and reports, there will be very little work left for you to do.
In our view, transparency is the most important prerequisite for a successful partnership, and we can only assess whether a campaign is working if we make the results measurable. That’s why we rely on the most detailed lead tracking possible and regular reporting. We provide reports in writing and via video conference. During these sessions, we answer your questions, show you the measures we’ve implemented, and give you an overview of our future strategy.
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