Reddit Ads for IT & Software Companies

Targeted Leads from Active Tech Communities

On Reddit, developers, founders, and decision-makers openly discuss tools, stacks, and their current challenges. With Reddit Ads, you can reach your target audience exactly where they are already discussing and looking for solutions – and at significantly lower costs per lead than on LinkedIn and Facebook.

SERVICES

What we offer

Community Targeting with Precision

We find the communities where your target audience is truly active – for example, in areas such as DevOps, Startups, Product Management, or Machine Learning. Based on community, interest, and keyword signals, we build campaigns without wastage – and position them where decision-makers discuss their current challenges.

Attention-grabbing Ads

We develop ads that visually blend into the feed like normal posts – only with the note “Promoted”. They are clearly formulated, understandable, and designed to resonate with the respective community. This creates trust, which generates qualified leads.

Technical Setup & Tracking

We take care of the complete setup for you – from the advertising account to the implementation of tracking and clean performance measurement. This way, you can see at any time which ads are generating leads and which target groups are performing best.

Support & Optimization

We continuously support your campaigns, analyze the results, and optimize creatives, target groups, and budget allocation step by step. At the same time, we actively moderate comments so that your company is present in the relevant communities and is perceived as a trustworthy provider.

PROCESS

The Process of a Reddit Ads Campaign

STEP 1

Strategy Workshop & Subreddit Analysis

STEP 2

Creative Development

STEP 3

Technical Setup

STEP 4

Launch & Optimization

STEP 5

Expansion & Scaling

STEP 2

Creative Development

STEP 4

Launch & Optimization

STEP 1

Strategy Workshop & Subreddit Analysis

STEP 3

Technical Setup

STEP 5

Expansion & Scaling

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Growth Potential

Reddit as a Growth Channel for B2B Tech

New Reach: Approximately 40% of IT decision-makers on Reddit are not active on LinkedIn, meaning you can reach target groups that are missed by traditional channels.
Budget Efficiency: CPMs and CPCs are often significantly lower than on LinkedIn, allowing you to achieve more qualified clicks and leads with the same budget.
Quality through Context: Subreddits provide expert discussions with genuine intent. Your ads appear precisely where decision-makers are discussing specific problems.

FAQ

Frequently Asked Questions

When can the first leads be expected from Reddit Ads?

In many cases, qualified contacts are generated within the first few weeks. The offer, landing page, and fit with the community are crucial. The greatest leverage usually lies in the interplay of hook, subreddit, and CTA.

What costs are involved with Reddit Ads?

Billing is based on the objective (CPC, CPM, or CPV). Daily budgets start at just a few euros. In practice, we initially calculate with double-digit to low triple-digit daily budgets per campaign. This allows us to test and optimize until a sustainable CPL is achieved.

How does the Leadeffect approach differ?

We translate complex B2B IT offerings into Reddit-native messages that resonate. We combine community expertise with technical tracking and ongoing moderation.