Reddit Ads for IT & Software Companies

Targeted Leads from Active Tech Communities

On Reddit, developers, founders, and decision-makers openly discuss tools, tech stacks, and current challenges. With Reddit Ads, you can reach your target audience right where they already talk and search for solutions - at significantly lower cost per lead than on LinkedIn or Facebook.

SERVICES

What we offer

Precise Community Targeting

We identify the communities where your audience is truly active - in areas such as DevOps, startups, product management, or machine learning. Using community, interest, and keyword signals, we build campaigns without wasted reach and place your message exactly where decision-makers discuss their real-world challenges.

Attention-grabbing Ads

We design ads that visually blend into the feed like regular posts - marked only with the "Promoted" tag. Each ad is clear, easy to understand, and tailored to the tone of the respective community. The result: authentic engagement and trust that convert into qualified leads.

Technical Setup & Tracking

We manage the complete setup for you - from ad account creation and tracking implementation to performance measurement. You always know which ads generate leads and which audiences perform best.

Campaign Management & Optimization

We continuously manage your campaigns, analyze performance, and optimize creatives, targeting, and budgets step by step. At the same time, we actively moderate comments to ensure your company remains visible in relevant communities and is perceived as a trusted provider.

PROCESS

The Process of a Reddit Ads Campaign

STEP 1

Strategy Workshop & Subreddit Analysis

STEP 2

Creative Development

STEP 3

Technical Setup

STEP 4

Launch & Optimization

STEP 5

Expansion & Scaling

STEP 2

Creative Development

STEP 4

Launch & Optimization

STEP 1

Strategy Workshop & Subreddit Analysis

STEP 3

Technical Setup

STEP 5

Expansion & Scaling

Get a free strategy consultation now

Growth Potential

Reddit as a Growth Channel for B2B Tech

New Reach: Around 40% of IT decision-makers on Reddit are not active on LinkedIn - letting you reach audiences that traditional channels miss.
Budget Efficiency: CPMs and CPCs are often far below LinkedIn's - enabling more qualified clicks and leads with the same budget.
Quality through Context: Subreddits offer expert discussions with genuine intent. Your ads appear exactly where decision-makers talk about concrete problems.

FAQ

Frequently Asked Questions

When can we expect the first leads from Reddit Ads?

In many cases, qualified contacts are generated within the first few weeks. The key factors are your offer, landing page, and fit with the community. The biggest performance driver is usually the combination of hook, subreddit, and CTA.

What are the costs for Reddit Ads?

Pricing depends on your campaign goal (CPC, CPM, or CPV). Daily budgets can start at just a few Euros. In practice, we begin with low double- to mid-triple-digit daily budgets per campaign - allowing us to test and optimize until a sustainable cost-per-lead is achieved.

How does Leadeffect's approach differ?

We translate complex B2B IT offerings into Reddit-native messages that resonate. Our approach combines community expertise with technical tracking and ongoing moderation.