Positioning and Messaging for IT & Software Companies
Clear communication that convinces decision-makers — and drives qualified leads
Many IT service providers and software companies build outstanding solutions – yet potential customers often fail to see their true value. The result: your offering remains unclear, your website generates few inquiries, and your pipeline stalls.
Especially in the IT sector, complexity can quickly become your biggest barrier. If your value proposition isn’t instantly clear, prospects will move on to competitors who communicate more directly.
SERVICES
What we offer
Analysis & Status Quo
Positioning Workshop
In the workshop, we analyze your previous projects and specific use cases. We examine which problems you have already successfully solved with them — and whether these challenges are also relevant to a larger market. On this basis, we sharpen your positioning so that your offering clearly shows how you solve these problems better than the competition.
Messaging & Offer Communication
In the first step, we break down your complex IT services and software solutions so that decision-makers understand the benefits and your expertise in the shortest possible time. Building on this, we develop concise messages and value propositions that clearly set you apart from the competition. In addition, we develop argumentation patterns for typical objections in B2B sales — from price and competition issues to implementation hurdles.
Website & Lead Generation
We translate the jointly developed positioning into a website structure with a clear presentation of the offering and intuitive user guidance. Building on this, we develop a detailed lead generation plan with measures across multiple channels and a realistic schedule and timeline. You will also receive forecasts on the number and quality of leads.
PROCESS
The process for positioning and messaging
STEP 1
Strategy Workshop
STEP 2
Messaging concept
STEP 3
Wireframe concept
STEP 4
Lead generation plan
STEP 2
Messaging concept
STEP 4
Lead generation plan
STEP 1
Strategy Workshop
STEP 3
Wireframe concept
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FAQ
Frequently Asked Questions
If decision-makers don't understand your offering within a few seconds, you'll lose leads. Clear positioning ensures that prospects build trust faster — and inquire before they migrate to the competition.
Many marketing consultancies remain at a conceptual level: vision, brand values, presentations. In contrast, we combine years of experience in positioning IT service providers and software companies with a deep understanding of complex IT solutions and the specific IT buying journey. Instead of general concepts, you receive clear messages, structures, and measures from us that directly lead to qualified inquiries in sales.
After just a few weeks, the sharpening of the positioning leads to noticeably better customer discussions and initial inquiries via the website. The lead generation plan ensures that this becomes a permanent growth channel.