ABM: Email outreach for IT & software companies
More conversations with the right decision-makers
In the IT and software sector in particular, direct contact by email is an effective way of arranging qualified initial meetings with suitable decision-makers. We have a comprehensive database with verified contacts from almost every industry.
In combination with a clearly structured, data-based approach, we ensure that your message reaches exactly the people who make investment decisions.
PERFORMANCE
E-mail outreach services
Access to the right decision-makers
We identify the decision-makers relevant to you and combine verified contact data with background information on the respective companies - from size and turnover to use of technology, vacancies or current financing rounds. In this way, we don't just address any list, but exactly the decision-makers who match your offer - and ensure that the approach is tailored to their situation.
Convincing news
We develop clear, concise texts that get to the heart of your solution and are understandable for decision-makers. Each message is adapted to the respective contact person and continuously optimized. We test different argumentation approaches along typical challenges of IT decision-makers - and find out which messages generate the greatest response. In this way, we specifically increase the number of qualified appointments.
Technical implementation
We set up the entire campaign for you - from the sending tools to the tracking. This also includes ensuring deliverability: your messages end up in your inbox, not in spam. This creates the technical basis for your outreach to function reliably.
Support & optimization of campaigns
We accompany your campaign on an ongoing basis and expand it in a targeted manner after initial successes. We prioritize incoming inquiries so that only the relevant ones reach you. At the same time, we continuously test new formulations and call-to-actions, exclude irrelevant contacts and monitor the results transparently. This allows your campaign to grow predictably - with minimal effort on your part.
PROCESS
Our Processes
STEP 1
Strategy workshop
STEP 2
Message creation
STEP 3
Campaign setup
STEP 4
Optimization & expansion
STEP 1
Strategy workshop
STEP 2
Message creation
STEP 3
Campaign setup
STEP 4
Optimization & expansion
Secure a free strategy meeting now
ANSWER E-MAIL
Our customers receive these answers
CEO - IT company with 150 million turnover
IT Service Microsoft - for SMEs
Software in the medical sector
CEO - 250 million turnover from Hamburg
IT infrastructure for SMEs
FAQ
Frequently asked questions
How do we ensure that emails do not end up in spam?
We work with tested dispatch standards, rely on our own sender structures and constantly monitor the delivery rate. This is how we ensure that your messages arrive reliably.
When can the first leads be expected?
In many cases, qualified appointments are made within the first two weeks. Depending on the target group and messages, it may be necessary to adjust the approach before regular inquiries are received. Within a few weeks, you will achieve reliable results that are reflected in concrete appointments.
How does the Leadeffect approach differ?
We understand the special features of IT and B2B marketing and translate complex solutions - whether SaaS, security or data analytics - into messages that really reach decision-makers. Instead of standard outreach, we rely on precise contact selection, clear argumentation along typical pain points and continuous optimization. Over 50 IT companies already rely on our approach.
CONTACT US
Book your free strategy session
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
- Free strategy meeting (approx. 60 min.)
- Link to video conference will be sent by e-mail
