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ABM: Email Outreach for IT & Software Companies

More conversations with the right decision-makers

Especially in the IT and software sector, direct outreach via email is one of the most effective ways to start qualified conversations with the right decision-makers.

We maintain an extensive database of verified contacts across almost every industry. Combined with a structured, data-driven approach, we ensure your message reaches exactly those who make investment decisions.

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SERVICES

Email Outreach Services

Access to the right decision-makers

We identify the decision-makers most relevant to your business and combine verified contact data with company background information — from size and revenue to technology stack, open positions, or recent funding rounds. This way, we don’t just contact random lists — we reach exactly the people who match your target profile and tailor every message to their specific situation.

Compelling messages

We craft clear, concise messages that explain your solution in a way decision-makers immediately understand. Each message is personalized for the recipient and continuously refined. We test different angles based on the typical challenges faced by IT decision-makers — finding out which arguments resonate most. This process systematically increases the number of qualified meetings.

Technical Implementation

We set up the entire campaign for you – from the dispatch tools to the tracking. This also includes ensuring deliverability: your messages land in the inbox, not in spam. This creates the technical foundation for your outreach to function reliably.

Campaign Support & Optimization

We continuously support your campaign and strategically expand it after initial successes. We prioritize incoming inquiries so that only the relevant ones reach you. At the same time, we are constantly testing new formulations and calls to action, excluding irrelevant contacts and transparently monitoring the results. This allows your campaign to grow in a predictable manner – with minimal effort on your part.

PROCESS

Our Processes

STEP 1

Strategy Workshop

STEP 2

Message Creation

STEP 3

Campaign Setup

STEP 4

Optimization & Expansion

STEP 1

Strategy Workshop

STEP 2

Message Creation

STEP 3

Campaign Setup

STEP 4

Optimization & Expansion

Get a free strategy consultation now

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E-MAIL REPLIES

These are replies
our clients receive

CEO - IT company with 150 million turnover

IT Service Microsoft - for medium-sized businesses

Software in the medical sector

CEO - 250 million turnover from Hamburg

IT infrastructure for medium-sized businesses

FAQ

Frequently Asked Questions

How do we ensure that emails do not end up in spam?
We work with proven dispatch standards, rely on our own sender structures and permanently monitor the delivery rate. This is how we ensure that your messages arrive reliably.
In many cases, qualified appointments are generated within the first two weeks. Depending on the target group and messages, it may be necessary to adjust the approach initially before inquiries are received regularly. Within a few weeks, you will achieve reliable results that are reflected in concrete appointments.
We understand the special features of IT and B2B marketing and translate complex solutions – whether SaaS, Security or Data Analytics – into messages that really reach decision-makers. Instead of standard outreach, we focus on precise contact selection, clear argumentation along typical pain points and continuous optimization. Over 50 IT companies already rely on our approach.
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