More Qualified Leads for IT & Software Companies—Guaranteed

WE WORK WITH MORE THAN 70 B2B IT CLIENTS

CASE STUDIES

These IT service providers and software companies consistently generate qualified leads

Leadeffect Logo

Cathrin Deues-Fehlau, Authorized Signatory, Marketing | Communications

“Professionally managed SEA campaigns with a strong B2B focus. The result is a steady stream of qualified leads and a highly successful partnership.”

ERP system

ams.Solution AG

Initial situation:

  • Need for systematic lead generation via Google Ads

Measures:

  • Targeted B2B SEA campaigns for lead generation in custom, contract, and variant manufacturing (Germany, Austria, Switzerland)

Result:

  • Up to 10 qualified leads per month
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Kristin Luhmeyere, Product Manager

Amazingly high-quality
leads. (…) Significantly
more inquiries. We can definitely
recommend working with them

Quality Management Software

QM Pilot

Initial situation:

  • No inquiries via the website

Measures:

  • Conversion Optimization
  • B2B SEO
  • B2B Google Ads

Result:

  • Doubling of new customers
  • more than 25 leads per month
  • Lead price under €100
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Teresa Reidt, Marketing Manager at

“We enjoy working with Leadeffect and have had a very successful partnership. They have thoroughly familiarized themselves with our industry. We would recommend their team to any B2B software company.”

Android OS

Emteria, LLC

Initial situation:

  • Prospective customers were unable to grasp the benefits
  • No leads from the website
  • virtually no visibility in the market

Measures:

  • Product Communication
  • International B2B SEO & SEA Campaign

Result:

  • 15,000 monthly website visitors
  • 40 leads per month

B2B ≠ IT B2B

Software and IT companies will face numerous challenges in 2026

Frederik and Daniel at the laptop

“Our solution is too complex”—in fact, 80 percent of our clients had already had bad experiences with agencies that had little or no B2B and IT experience before working with us. Even established B2B methods cannot be applied directly to the IT industry.

WHY LEADEFFECT?

Leadeffect is the strategic full-service partner for B2B IT companies

Understanding of complex software and IT solutions

Your solution is just as complex as your customers' needs. We have extensive experience with a wide range of IT topics, from IT security and data analytics to software development, cloud services, and SaaS.

Strategic Partner & Driving Force

As a strategic partner, we help you identify the best way to reach your target audience and select the right channels. We stay on top of the latest trends and proactively bring fresh ideas to the table.

Online Marketing & Full-Service Solutions

The IT purchasing decision-making process takes place online—but promising campaigns often fail in-house due to a lack of resources. We have a broad presence across a wide variety of channels and handle the full-service implementation for you.

Feedback from more than 70 B2B IT customers

Since we have already worked with a wide variety of IT service providers and software companies, we understand the dynamics of the purchasing decision-making process and know which lead generation strategies are currently effective.

OUR STRATEGY

Your efficient way to attract more qualified customer inquiries

Positioning, Messaging, and Conversion-Optimized Websites

To successfully generate leads, you need to be able to clearly explain what problem your customers are facing, how you solve it, and why you do it better than your competitors. We ensure that your complex software solution or IT service is presented on your website in a way that makes your positioning, benefits, and added value immediately clear—with tangible use cases, authentic images, and customer testimonials that lend credibility.

If needed, we can also help you develop a user experience tailored to the IT buyer’s journey and refine your positioning so that you stand out from the competition. If you’ve already developed a viable concept, we’ll work with you to assess its viability and explore practical options for scaling it. The concept will then be tested in the market and optimized.

Data-Driven Marketing Throughout the IT Buying Journey

To generate qualified leads, it’s important to be present at key touchpoints throughout the entire purchasing decision-making process and to engage your prospects. That’s why we don’t view different marketing channels—such as SEA, LinkedIn, AI search, content marketing, lead magnets, or ABM—in isolation, but always take into account the entire IT buying journey.  

To measure customer inquiries—and thus the success of your campaign—we track the user journey using heatmaps and rely on the most detailed lead tracking possible with the help of various analytics tools. We also proactively make suggestions to help you test new channels or content formats within clearly defined test frameworks.

Sign up for a free strategy consultation!

ABOUT US

B2B IT Marketing from Hamburg

Leadeffect GmbH, based in Hamburg, helps your IT or software company generate more qualified customer inquiries. Frederik Dohm and Daniel Mehlen founded Leadeffect in 2017 after gaining insight into the unique aspects of IT marketing while working for a major American software comparison portal and realizing that “traditional” online marketing strategies clearly reach their limits in this field. The core team, which is constantly growing, now consists of eight people plus a network of freelancers, enabling us to provide a full range of relevant services.

CONTACT

Schedule your free strategy consultation ​

Daniel Mehlen

Daniel Mehlen

Email:

anfrage@leadeffect.de

LinkedIn

linkedin.com/in/daniel-mehlen

FAQ

Frequently Asked Questions About SaaS & IT Marketing

B2B marketing works differently from B2C marketing, and the IT industry has its own unique characteristics. Most “traditional” agencies lack a deep understanding of the complex solutions and purchasing decision-making processes in the SaaS and IT sectors—unfortunately, many of our clients have already had to learn this the hard way. We have worked with more than 50 IT companies and understand the unique characteristics and dynamics of the industry.   

Yes, we have already worked with various international clients and managed multilingual website and content projects for IT service providers and software companies. We speak German, English, and Spanish.

Of course, the cost depends entirely on the scope of services you book. We typically charge between €1,750 and €10,000 per month. At the start of our collaboration, the average fee ranges from €1,750 to €5,000 per month.

You know your solution best, which is why we rely on the information you provide to develop the optimal lead generation strategy and produce high-quality content. In the first two months, you should expect to spend up to 10 hours on preparation and planning. Depending on your needs, we can then handle almost the entire implementation for you, so that aside from a few consultations and reports, there will be very little work left for you to do.

In our view, transparency is the most important prerequisite for a successful partnership, and we can only assess whether a campaign is working if we make the results measurable. That’s why we rely on the most detailed lead tracking possible and regular reporting. We provide reports in writing and via video conference. During these sessions, we answer your questions, show you the measures we’ve implemented, and give you an overview of our future strategy.